Brandwave

How popular isGoogle in search?

In August 2026, there were an estimated 414M branded searches for Google worldwide which held steady over the last 11 months. Google holds 93.7% estimated Share of Search among smartphone brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google93.7%
  2. Apple iPhone3.9%
  3. Xiaomi1.4%
  4. OPPO0.93%
  5. Samsung0.1%
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Which smartphone brands compete with Google?

Google against smartphone brands worldwide, by month

Share of Search by month for Google, Apple iPhone. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleApple iPhoneXiaomiOPPOSamsung
Oct 202594.1%3.2%1.7%0.93%0.1%
Nov 202594.1%3.2%1.7%0.93%0.1%
Dec 202594.2%3.2%1.7%0.76%0.09%
Jan 202694.1%3.2%1.7%0.93%0.09%
Feb 202693.4%3.9%1.7%0.93%0.1%
Mar 202693.6%3.9%1.7%0.76%0.09%
Apr 202694.4%3.2%1.4%0.93%0.08%
May 202693.9%3.9%1.4%0.76%0.08%
Jun 202693.7%3.9%1.4%0.93%0.08%
Jul 202693.7%3.9%1.4%0.93%0.09%
Aug 202693.7%3.9%1.4%0.93%0.1%
Sep 2026—————

  1. 1.Google

    93.7%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Apple iPhone

    3.9%

    Held 2nd. 17.1M estimated branded searches, +0.59% vs prior month. Share 0 points.

  3. 3.Xiaomi

    1.4%

    Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.OPPO

    0.93%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Samsung

    0.1%

    Held 5th. 422K estimated branded searches, +12% vs prior month. Share 0 points.

Compare search popularity between Google and its closest rivals

How has branded search demand for Google changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Google worldwide held steady at 414M.
  • Across the 11 months ending August 2026, Google’s estimated Share of Search among smartphone brands worldwide peaked at 94.4% in April 2026 and was lowest at 93.4% in February 2026.

How did search popularity change for smartphone brands worldwide in August 2026?

  1. Estimated monthly branded searches for Apple iPhone worldwide rose 22.1% over 11 measured months, from 14.1M to 17.1M in August 2026.

  2. Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

Where does Google compete?

Google is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming device brands2nd of 549.5%Show ranking
Smart speaker brands2nd of 549.9%Show ranking
Smartphone brands1st of 593.7%Shown above
Generative AI platforms1st of 598%Show ranking
Range extender brands1st of 699.3%Show ranking

How is Google measured?

Brandwave collects information about searches that people make online using Google’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • google

How the Brand Demand Index is measured

Do you work for Google? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Google your brand?

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