Apple iPhone vs Google:Which is more popular by branded search?
In August 2026, Google had more branded searches than Apple iPhone among smartphone brands worldwide. Google was estimated to have 414M branded searches compared to Apple iPhone’s 17.1M, and held a 93.7% Share of Search versus Apple iPhone’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple iPhone or Google?
Compare the smartphone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google, Apple iPhone. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple iPhone | Xiaomi | OPPO | Samsung | |
|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 3.2% | 1.7% | 0.93% | 0.1% |
| Nov 2025 | 94.1% | 3.2% | 1.7% | 0.93% | 0.1% |
| Dec 2025 | 94.2% | 3.2% | 1.7% | 0.76% | 0.09% |
| Jan 2026 | 94.1% | 3.2% | 1.7% | 0.93% | 0.09% |
| Feb 2026 | 93.4% | 3.9% | 1.7% | 0.93% | 0.1% |
| Mar 2026 | 93.6% | 3.9% | 1.7% | 0.76% | 0.09% |
| Apr 2026 | 94.4% | 3.2% | 1.4% | 0.93% | 0.08% |
| May 2026 | 93.9% | 3.9% | 1.4% | 0.76% | 0.08% |
| Jun 2026 | 93.7% | 3.9% | 1.4% | 0.93% | 0.08% |
| Jul 2026 | 93.7% | 3.9% | 1.4% | 0.93% | 0.09% |
| Aug 2026 | 93.7% | 3.9% | 1.4% | 0.93% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the Apple iPhone and Google comparison changed over the last 12 months?
3 findings
- Google was ahead of Apple iPhone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple iPhone’s estimated Share of Search among smartphone brands worldwide moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 14.1M to 17.1M.
- Across the 11 months ending August 2026, Google’s estimated Share of Search among smartphone brands worldwide moved from 94.1% to 93.7%, and its estimated monthly branded searches held steady at 414M.
How did search popularity change for smartphone brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Apple iPhone worldwide rose 22.1% over 11 measured months, from 14.1M to 17.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple iPhone’s and Google’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple iPhone
2 branded search terms
- apple iphone
- iphone
Google
1 branded search term
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.