How popular isGoogle in search?

In August 2026, there were an estimated 414M branded searches for Google worldwide which held steady over the last 11 months. Google holds 99.3% estimated Share of Search among range extender brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which range extender brands compete with Google?

Google against range extender brands worldwide, by month

Month	Google	TP-Link	Ubiquiti	NETGEAR	D-Link	Linksys
Oct 2025	99.2%	0.55%	0.13%	0.07%	0.04%	0.02%
Nov 2025	99.2%	0.55%	0.13%	0.07%	0.04%	0.02%
Dec 2025	99.2%	0.55%	0.13%	0.07%	0.04%	0.02%
Jan 2026	99.2%	0.55%	0.13%	0.07%	0.04%	0.02%
Feb 2026	99.2%	0.56%	0.13%	0.07%	0.04%	0.02%
Mar 2026	99.3%	0.47%	0.13%	0.07%	0.04%	0.02%
Apr 2026	99.3%	0.47%	0.11%	0.06%	0.03%	0.02%
May 2026	99.3%	0.47%	0.11%	0.07%	0.03%	0.02%
Jun 2026	99.3%	0.47%	0.11%	0.06%	0.03%	0.02%
Jul 2026	99.3%	0.47%	0.11%	0.06%	0.03%	0.02%
Aug 2026	99.3%	0.48%	0.11%	0.06%	0.03%	0.02%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Google	99.3%	414M	0%
2, held 2nd	TP-Link	0.48%	2M	+0.55%
3, held 3rd	Ubiquiti	0.11%	450K	0%
4, held 4th	NETGEAR	0.06%	246K	-0.32%
5, held 5th	D-Link	0.03%	135K	0%
6, held 6th	Linksys	0.02%	77.3K	-0.14%

1.Google
99.3%
Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.
2.TP-Link
0.48%
Held 2nd. 2M estimated branded searches, +0.55% vs prior month. Share 0 points.
3.Ubiquiti
0.11%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
4.NETGEAR
0.06%
Held 4th. 246K estimated branded searches, -0.32% vs prior month. Share 0 points.
5.D-Link
0.03%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
6.Linksys
0.02%
Held 6th. 77.3K estimated branded searches, -0.14% vs prior month. Share 0 points.

Compare search popularity between Google and its closest rivals

How has branded search demand for Google changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google worldwide held steady at 414M.
Across the 11 months ending August 2026, Google’s estimated Share of Search among range extender brands worldwide held steady, from 99.2% to 99.3%.

How did search popularity change for range extender brands worldwide in August 2026?

5 changes

Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.
Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026.
Estimated monthly branded searches for TP-Link worldwide fell 13.9% over 11 measured months, from 2.3M to 2M in August 2026.

Where does Google compete?

Google is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Streaming device brands	2nd of 5	49.5%	Show ranking
Smart speaker brands	2nd of 5	49.9%	Show ranking
Smartphone brands	1st of 5	93.7%	Show ranking
Generative AI platforms	1st of 5	98%	Show ranking
Range extender brands	1st of 6	99.3%	Shown above

How is Google measured?

Brandwave collects information about searches that people make online using Google’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term