Brandwave

How popular isTP-Link in search?

In August 2026, there were an estimated 2M branded searches for TP-Link worldwide which is down 13.9% over the last 11 months. TP-Link holds 0.48% estimated Share of Search among range extender brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google99.3%
  2. TP-Link0.48%
  3. Ubiquiti0.11%
  4. NETGEAR0.06%
  5. D-Link0.03%
  6. Linksys0.02%
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Which range extender brands compete with TP-Link?

TP-Link against range extender brands worldwide, by month

Share of Search by month for Google, TP-Link. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleTP-LinkUbiquitiNETGEARD-LinkLinksys
Oct 202599.2%0.55%0.13%0.07%0.04%0.02%
Nov 202599.2%0.55%0.13%0.07%0.04%0.02%
Dec 202599.2%0.55%0.13%0.07%0.04%0.02%
Jan 202699.2%0.55%0.13%0.07%0.04%0.02%
Feb 202699.2%0.56%0.13%0.07%0.04%0.02%
Mar 202699.3%0.47%0.13%0.07%0.04%0.02%
Apr 202699.3%0.47%0.11%0.06%0.03%0.02%
May 202699.3%0.47%0.11%0.07%0.03%0.02%
Jun 202699.3%0.47%0.11%0.06%0.03%0.02%
Jul 202699.3%0.47%0.11%0.06%0.03%0.02%
Aug 202699.3%0.48%0.11%0.06%0.03%0.02%
Sep 2026——————

  1. 1.Google

    99.3%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.TP-Link

    0.48%

    Held 2nd. 2M estimated branded searches, +0.55% vs prior month. Share 0 points.

  3. 3.Ubiquiti

    0.11%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.NETGEAR

    0.06%

    Held 4th. 246K estimated branded searches, -0.32% vs prior month. Share 0 points.

  5. 5.D-Link

    0.03%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Linksys

    0.02%

    Held 6th. 77.3K estimated branded searches, -0.14% vs prior month. Share 0 points.

Compare search popularity between TP-Link and its closest rivals

How has branded search demand for TP-Link changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.3M to 2M.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among range extender brands worldwide held steady, from 0.55% to 0.48%.

How did search popularity change for range extender brands worldwide in August 2026?

  1. Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  2. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  3. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

  4. Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026.

  5. Estimated monthly branded searches for TP-Link worldwide fell 13.9% over 11 measured months, from 2.3M to 2M in August 2026.

Where does TP-Link compete?

TP-Link is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Range extender brands2nd of 60.48%Shown above
Home Wi-Fi router brands1st of 544.8%Show ranking
Network switch brands1st of 659.5%Show ranking
Mesh wifi brands1st of 560.1%Show ranking
Smart plug brands1st of 561.5%Show ranking

How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • router tp-link
  • tp link
  • tp link deco
  • tp link router
  • tp-link
  • tp-link com
  • tp-link wifi router

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How the Brand Demand Index is measured

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