Brandwave

How popular isNETGEAR in search?

In August 2026, there were an estimated 246K branded searches for NETGEAR worldwide which is down 15.8% over the last 11 months. NETGEAR holds 0.06% estimated Share of Search among range extender brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google99.3%
  2. TP-Link0.48%
  3. Ubiquiti0.11%
  4. D-Link0.06%
  5. NETGEAR0.06%
  6. Linksys0.02%
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Which range extender brands compete with NETGEAR?

NETGEAR against range extender brands worldwide, by month

Share of Search by month for Google, NETGEAR. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleTP-LinkUbiquitiD-LinkNETGEARLinksys
Oct 202599.1%0.55%0.13%0.08%0.07%0.02%
Nov 202599.1%0.55%0.13%0.08%0.07%0.02%
Dec 202599.1%0.55%0.13%0.08%0.07%0.02%
Jan 202699.1%0.55%0.13%0.08%0.07%0.02%
Feb 202699.1%0.56%0.13%0.08%0.07%0.02%
Mar 202699.2%0.47%0.13%0.08%0.07%0.02%
Apr 202699.3%0.47%0.11%0.06%0.06%0.02%
May 202699.3%0.47%0.11%0.06%0.07%0.02%
Jun 202699.3%0.47%0.11%0.06%0.06%0.02%
Jul 202699.3%0.47%0.11%0.06%0.06%0.02%
Aug 202699.3%0.48%0.11%0.06%0.06%0.02%
Sep 2026——————

  1. 1.Google

    99.3%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.TP-Link

    0.48%

    Held 2nd. 2M estimated branded searches, +0.55% vs prior month. Share 0 points.

  3. 3.Ubiquiti

    0.11%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.D-Link

    0.06%

    Held 4th. 270K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NETGEAR

    0.06%

    Held 5th. 246K estimated branded searches, -0.32% vs prior month. Share 0 points.

  6. 6.Linksys

    0.02%

    Held 6th. 77.3K estimated branded searches, -0.14% vs prior month. Share 0 points.

Compare search popularity between NETGEAR and its closest rivals

Every comparison with NETGEAR

How has branded search demand for NETGEAR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NETGEAR worldwide fell from 293K to 246K.
  • Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among range extender brands worldwide held steady, from 0.07% to 0.06%.

How did search popularity change for range extender brands worldwide in August 2026?

  1. Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 330K to 270K in August 2026.

  2. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  3. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

  4. Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026.

  5. Estimated monthly branded searches for TP-Link worldwide fell 13.9% over 11 measured months, from 2.3M to 2M in August 2026.

Where does NETGEAR compete?

NETGEAR is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Range extender brands5th of 60.06%Shown above
Home Wi-Fi router brands3rd of 55.5%Show ranking
Network switch brands5th of 67.1%Show ranking
Mesh wifi brands4th of 57.4%Show ranking

How is NETGEAR measured?

Brandwave collects information about searches that people make online using NETGEAR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • netgear
  • netgear com
  • netgear nighthawk
  • netgear orbi
  • netgear router
  • netgear wifi router
  • router netgear

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How the Brand Demand Index is measured

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