Brandwave

NETGEAR vs Zyxel:Which is more popular by branded search?

In August 2026, NETGEAR had more branded searches than Zyxel among network switch brands worldwide. NETGEAR was estimated to have 246K branded searches compared to Zyxel’s 2.9K, and held a 7.4% Share of Search versus Zyxel’s 0.09%. These are worldwide searches for English-language branded terms.

Share of Search among network switch brands worldwide in August 2026Which is more popular in search, NETGEAR or Zyxel?
NETGEAR7.4%246K searches
vs
Zyxel0.09%2.9K searches

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Which is more popular in search, NETGEAR or Zyxel?

Compare the network switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NETGEAR and Zyxel among network switch brands worldwide, by month

Share of Search by month for NETGEAR, Zyxel. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkWebexUbiquitiNETGEARD-LinkZyxel
Oct 202556.5%18.7%13.5%7.2%4%0.09%
Nov 202556.5%18.6%13.5%7.2%4%0.09%
Dec 202556.7%18.3%13.5%7.3%4%0.09%
Jan 202656.6%18.6%13.5%7.2%4%0.09%
Feb 202656.5%18.5%13.4%7.5%4%0.11%
Mar 202652.8%20.4%14.7%7.7%4.4%0.12%
Apr 202654.7%21.4%12.6%7.4%3.8%0.1%
May 202657%18%13%8%3.9%0.1%
Jun 202657.6%18.2%13.1%7.2%3.9%0.08%
Jul 202657.5%18.2%13.1%7.2%3.9%0.08%
Aug 202659.5%15.6%13.4%7.4%4%0.09%
Sep 2026——————

How has the NETGEAR and Zyxel comparison changed over the last 12 months?

  • NETGEAR was ahead of Zyxel in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among network switch brands worldwide moved from 7.2% to 7.4%, and its estimated monthly branded searches moved from 293K to 246K.
  • Across the 11 months ending August 2026, Zyxel’s estimated Share of Search among network switch brands worldwide held steady at 0.09%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for network switch brands worldwide in August 2026?

  1. Estimated monthly branded searches for Zyxel worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  2. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using NETGEAR’s and Zyxel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NETGEAR

7 branded search terms

  • netgear
  • netgear com
  • netgear nighthawk
  • netgear orbi
  • netgear router
  • netgear wifi router
  • router netgear

Zyxel

1 branded search term

  • zyxel switch

How the Brand Demand Index is measured

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