How popular isCisco?
In September 2026, people searched for Cisco by name about 722,000 times worldwide, a 41.6% increase from the previous year. These searches made up 1.9% of all global network switch brand searches, placing Cisco eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about network switch brands, Cisco appeared in three of the five answers and was the fourth most recommended of the eight.
Cisco is the eighth most searched of 8 competitors and the fourth most recommended in AI answers.
UbiquitiShare of searches 39.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Arista NetworksShare of searches 14.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
TP-LinkShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
D-LinkShare of searches 11.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CiscoShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top network switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cisco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cisco is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TP-Link1st
NETGEAR2nd- Ubiquiti3rd
- Cisco4th
Juniper Networks5th- Arista Networks6th
- D-Link–
Zyxel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ubiquiti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cisco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arista Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Juniper Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zyxel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about network switch brands
5 answers
Asked ChatGPT
“Which network switch brand should I buy?”
Asked ChatGPT
“What are the best network switch brands?”
Asked ChatGPT
“What's the best network switch brand for a home network?”
Searched Google, AI Overview
“network switch brands”
Searched Google, AI Overview
“best network switch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which network switch brands compete with Cisco?
Share of searches by month for Ubiquiti, Arista Networks, TP-Link, D-Link, NETGEAR, Zyxel, Juniper Networks, Cisco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ubiquiti | Arista Networks | TP-Link | D-Link | NETGEAR | Zyxel | Juniper Networks | Cisco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 14.6% | 10.7% | 11.7% | 11.7% | 5.5% | 4.8% | 1.9% |
| Nov 2025 | 40% | 12.2% | 10.9% | 12% | 12% | 6.8% | 4.1% | 2% |
| Dec 2025 | 39.8% | 14.8% | 10.9% | 11.9% | 11.9% | 5.6% | 3.3% | 1.6% |
| Jan 2026 | 40.9% | 12.5% | 11.2% | 12.3% | 12.3% | 5.8% | 3.5% | 1.6% |
| Feb 2026 | 38.8% | 14.6% | 11.3% | 11.7% | 11.7% | 5.5% | 4.1% | 2.3% |
| Mar 2026 | 41% | 12.6% | 11.2% | 12.3% | 12.3% | 4.8% | 3.6% | 2% |
| Apr 2026 | 39.7% | 14.9% | 11.5% | 11.9% | 11.9% | 4.7% | 3.5% | 2% |
| May 2026 | 38% | 17.3% | 12.1% | 11.4% | 11.4% | 4.5% | 3.4% | 1.9% |
| Jun 2026 | 39.1% | 14.6% | 12.4% | 11.7% | 11.7% | 4.5% | 4% | 1.9% |
| Jul 2026 | 39% | 14.6% | 13% | 11.7% | 11.7% | 4.5% | 3.4% | 1.9% |
| Aug 2026 | 39.1% | 14.6% | 13.1% | 11.7% | 11.7% | 4.5% | 3.3% | 1.9% |
| Sep 2026 | 39.2% | 14.8% | 12.5% | 11.8% | 11.8% | 4.6% | 3.5% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.2% | 450K | 0% | +0.2 points | |
| 2, held 2nd | 14.8% | 169K | +0.47% | +0.1 points | |
| 3, held 3rd | 12.5% | 143K | -4.9% | -0.6 points | |
| 4, held 4th | 11.8% | 135K | 0% | +0.1 points | |
| 5, held 5th | 11.8% | 135K | 0% | +0.1 points | |
| 6, held 6th | 4.6% | 52.4K | 0% | 0 points | |
| 7, held 7th | 3.5% | 39.7K | +3.1% | +0.1 points | |
| 8, held 8th | 1.9% | 22.2K | 0% | 0 points |
1.
Ubiquiti39.2%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.8%
Held 2nd. 169K estimated branded searches, +0.47% vs prior month. Share +0.1 points.
3.
TP-Link12.5%
Held 3rd. 143K estimated branded searches, -4.9% vs prior month. Share -0.6 points.
4.
D-Link11.8%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
NETGEAR11.8%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Zyxel4.6%
Held 6th. 52.4K estimated branded searches, 0% vs prior month. Share 0 points.
3.5%
Held 7th. 39.7K estimated branded searches, +3.1% vs prior month. Share +0.1 points.
8.
Cisco1.9%
Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Cisco and its closest rivals
Every comparison with Cisco
18 comparisons
- Cisco vs Ubiquiti
- Cisco vs Microsoft Learn
- Cisco vs CompTIA
- AWS Certification vs Cisco
- Cisco vs NETGEAR
- Cisco vs TP-Link Omada
- Arista Networks vs Cisco
- Cisco vs D-Link
- Cisco vs Juniper Networks
- Cisco vs TP-Link
- Cisco vs Zyxel
- Aruba vs Cisco
- Cisco vs PRINCE2
- Cisco vs PMI
- Cisco vs GIAC
- Cisco vs ISC2
- Cisco vs EXIN
- Axelos vs Cisco
How has branded search demand for Cisco changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cisco worldwide rose from 510K to 722K.
- Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands worldwide held steady at 1.9%.
How did search popularity change for network switch brands worldwide in September 2026?
6 changes
In September 2026, TP-Link lost share of searches among network switch brands worldwide, from 13.1% to 12.5%.
Estimated monthly branded searches for Juniper Networks worldwide fell 40.8% over 12 measured months, from 67.1K to 39.7K in September 2026.
Estimated monthly branded searches for Zyxel worldwide fell 32.5% over 12 measured months, from 77.6K to 52.4K in September 2026.
Estimated monthly branded searches for D-Link worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are Cisco’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Cisco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ccna
- cisco certification
- cisco switch
- cisco switches
Do you work for Cisco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Cisco compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| IT certification providers | 1st of 10 | 45.7% | Show ranking |
| Poe switch brands | 1st of 5 | 50.8% | Show ranking |
| Network switch brands | 8th of 8 | 1.9% | Shown above |
Is Cisco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.