Cisco vs NETGEAR:Which is more popular?
In September 2026, NETGEAR had more branded searches than Cisco among network switch brands worldwide. NETGEAR had about 135,000 branded searches, while Cisco had 22,200. NETGEAR made up 11.8% of all network switch brand searches we track, and Cisco accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about network switch brands, NETGEAR appeared in all five answers and Cisco in three. NETGEAR was mentioned before Cisco in four out of five answers.
Who do people search for more?
NETGEAR, about 6 searches for every 1 for Cisco
Who does AI mention more?
NETGEAR, mentioned in every answer we collected
Who does AI recommend more?
NETGEAR, named ahead of Cisco in 4 of 5 answers
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Top network switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NETGEAR appeared in all five answers. Cisco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NETGEAR was listed before Cisco in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TP-Link1st- NETGEAR2nd
Ubiquiti3rd
Cisco4th
Juniper Networks5th
Arista Networks6th
D-Link–
Zyxel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ubiquiti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cisco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arista Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Juniper Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zyxel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about network switch brands
5 answers
Asked ChatGPT
“Which network switch brand should I buy?”
Asked ChatGPT
“What are the best network switch brands?”
Asked ChatGPT
“What's the best network switch brand for a home network?”
Searched Google, AI Overview
“network switch brands”
Searched Google, AI Overview
“best network switch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cisco or NETGEAR more popular in search?
This chart shows how often people search Google for Cisco and NETGEAR by name. Each line represents a brand's share of searches for all eight network switch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NETGEAR, Cisco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ubiquiti | Arista Networks | TP-Link | D-Link | NETGEAR | Zyxel | Juniper Networks | Cisco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 14.6% | 10.7% | 11.7% | 11.7% | 5.5% | 4.8% | 1.9% |
| Nov 2025 | 40% | 12.2% | 10.9% | 12% | 12% | 6.8% | 4.1% | 2% |
| Dec 2025 | 39.8% | 14.8% | 10.9% | 11.9% | 11.9% | 5.6% | 3.3% | 1.6% |
| Jan 2026 | 40.9% | 12.5% | 11.2% | 12.3% | 12.3% | 5.8% | 3.5% | 1.6% |
| Feb 2026 | 38.8% | 14.6% | 11.3% | 11.7% | 11.7% | 5.5% | 4.1% | 2.3% |
| Mar 2026 | 41% | 12.6% | 11.2% | 12.3% | 12.3% | 4.8% | 3.6% | 2% |
| Apr 2026 | 39.7% | 14.9% | 11.5% | 11.9% | 11.9% | 4.7% | 3.5% | 2% |
| May 2026 | 38% | 17.3% | 12.1% | 11.4% | 11.4% | 4.5% | 3.4% | 1.9% |
| Jun 2026 | 39.1% | 14.6% | 12.4% | 11.7% | 11.7% | 4.5% | 4% | 1.9% |
| Jul 2026 | 39% | 14.6% | 13% | 11.7% | 11.7% | 4.5% | 3.4% | 1.9% |
| Aug 2026 | 39.1% | 14.6% | 13.1% | 11.7% | 11.7% | 4.5% | 3.3% | 1.9% |
| Sep 2026 | 39.2% | 14.8% | 12.5% | 11.8% | 11.8% | 4.6% | 3.5% | 1.9% |
How has the Cisco and NETGEAR comparison changed over the last 12 months?
3 findings
- NETGEAR was ahead of Cisco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands worldwide held steady at 1.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among network switch brands worldwide moved from 11.7% to 11.8%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for network switch brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cisco’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among network switch brands
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