Brandwave

How popular isUbiquiti in search?

In August 2026, there were an estimated 450K branded searches for Ubiquiti worldwide which is down 18.2% over the last 11 months. Ubiquiti holds 13.4% estimated Share of Search among network switch brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link59.5%
  2. Webex15.6%
  3. Ubiquiti13.4%
  4. NETGEAR7.4%
  5. D-Link4%
  6. Zyxel0.09%
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Which network switch brands compete with Ubiquiti?

Ubiquiti against network switch brands worldwide, by month

Share of Search by month for TP-Link, Webex, Ubiquiti, NETGEAR, D-Link. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkWebexUbiquitiNETGEARD-LinkZyxel
Oct 202556.5%18.7%13.5%7.2%4%0.09%
Nov 202556.5%18.6%13.5%7.2%4%0.09%
Dec 202556.7%18.3%13.5%7.3%4%0.09%
Jan 202656.6%18.6%13.5%7.2%4%0.09%
Feb 202656.5%18.5%13.4%7.5%4%0.11%
Mar 202652.8%20.4%14.7%7.7%4.4%0.12%
Apr 202654.7%21.4%12.6%7.4%3.8%0.1%
May 202657%18%13%8%3.9%0.1%
Jun 202657.6%18.2%13.1%7.2%3.9%0.08%
Jul 202657.5%18.2%13.1%7.2%3.9%0.08%
Aug 202659.5%15.6%13.4%7.4%4%0.09%
Sep 2026——————

  1. 1.TP-Link

    59.5%

    Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share +1.9 points.

  2. 2.Webex

    15.6%

    Held 2nd. 523K estimated branded searches, -16.5% vs prior month. Share -2.6 points.

  3. 3.Ubiquiti

    13.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.NETGEAR

    7.4%

    Held 4th. 246K estimated branded searches, -0.32% vs prior month. Share +0.2 points.

  5. 5.D-Link

    4%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Zyxel

    0.09%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ubiquiti and its closest rivals

How has branded search demand for Ubiquiti changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ubiquiti worldwide fell from 550K to 450K.
  • Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among network switch brands worldwide peaked at 14.7% in March 2026 and was lowest at 12.6% in April 2026.

How did search popularity change for network switch brands worldwide in August 2026?

  1. In August 2026, TP-Link gained estimated Share of Search among network switch brands worldwide, from 57.5% to 59.5%.

  2. In August 2026, Webex lost estimated Share of Search among network switch brands worldwide, from 18.2% to 15.6%.

  3. Estimated monthly branded searches for Zyxel worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  4. Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  6. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

Where does Ubiquiti compete?

Ubiquiti is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Range extender brands3rd of 60.11%Show ranking
Network switch brands3rd of 613.4%Shown above
Mesh wifi brands3rd of 513.6%Show ranking
Wireless network platforms1st of 584.6%Show ranking

How is Ubiquiti measured?

Brandwave collects information about searches that people make online using Ubiquiti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ubiquiti

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How the Brand Demand Index is measured

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