Brandwave

Arista Networks vs Ubiquiti:Which is more popular?

In September 2026, Ubiquiti had more branded searches than Arista Networks among network switch brands worldwide. Ubiquiti had about 450,000 branded searches, while Arista Networks had 169,000. Ubiquiti made up 39.2% of all network switch brand searches we track, and Arista Networks accounted for 14.8%. When we asked ChatGPT and Google AI Overviews about network switch brands, Ubiquiti appeared in all five answers and Arista Networks in two. Ubiquiti was mentioned before Arista Networks in every answer.

Among network switch brands worldwide in September 2026

Who do people search for more?

Ubiquiti, about 3 searches for every 1 for Arista Networks

Ubiquiti 450K searchesArista Networks 169K searches

Who does AI mention more?

Ubiquiti, mentioned in every answer we collected

Ubiquiti in 5 of 5Arista Networks in 2 of 5

Who does AI recommend more?

Ubiquiti, named ahead of Arista Networks in every answer

Ubiquiti first in 5Arista Networks never first

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Top network switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ubiquiti appeared in all five answers. Arista Networks was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ubiquiti was listed before Arista Networks in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. Ubiquiti3rd
  4. Cisco4th
  5. Juniper Networks5th
  6. Arista Networks6th
  7. D-Link–
  8. Zyxel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ubiquiti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cisco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arista Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Juniper Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zyxel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about network switch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arista Networks or Ubiquiti more popular in search?

This chart shows how often people search Google for Arista Networks and Ubiquiti by name. Each line represents a brand's share of searches for all eight network switch brands we track, month by month, from English-language searches worldwide.

Arista Networks and Ubiquiti among network switch brands worldwide, by month

Share of searches by month for Ubiquiti, Arista Networks. The figures are in the table below the chart.

View monthly share of searches table
MonthUbiquitiArista NetworksTP-LinkD-LinkNETGEARZyxelJuniper NetworksCisco
Oct 202539.1%14.6%10.7%11.7%11.7%5.5%4.8%1.9%
Nov 202540%12.2%10.9%12%12%6.8%4.1%2%
Dec 202539.8%14.8%10.9%11.9%11.9%5.6%3.3%1.6%
Jan 202640.9%12.5%11.2%12.3%12.3%5.8%3.5%1.6%
Feb 202638.8%14.6%11.3%11.7%11.7%5.5%4.1%2.3%
Mar 202641%12.6%11.2%12.3%12.3%4.8%3.6%2%
Apr 202639.7%14.9%11.5%11.9%11.9%4.7%3.5%2%
May 202638%17.3%12.1%11.4%11.4%4.5%3.4%1.9%
Jun 202639.1%14.6%12.4%11.7%11.7%4.5%4%1.9%
Jul 202639%14.6%13%11.7%11.7%4.5%3.4%1.9%
Aug 202639.1%14.6%13.1%11.7%11.7%4.5%3.3%1.9%
Sep 202639.2%14.8%12.5%11.8%11.8%4.6%3.5%1.9%

How has the Arista Networks and Ubiquiti comparison changed over the last 12 months?

3 findings

How did search popularity change for network switch brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

  2. Estimated monthly branded searches for Arista Networks worldwide fell 17.5% over 12 measured months, from 205K to 169K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Arista Networks’ and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arista Networks

2 branded search terms

  • arista networks
  • arista switch

Ubiquiti

1 branded search term

  • ubiquiti

How the Brand Demand Index is measured

Other head-to-heads among network switch brands

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