Brandwave

How popular isArista Networks in search?

In September 2026, people searched for Arista Networks by name about 169,000 times worldwide, a 17.5% decrease from the previous year. These searches made up 14.8% of all global network switch brand searches, placing Arista Networks second out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ubiquiti39.2%
  2. Arista Networks14.8%
  3. TP-Link12.5%
  4. D-Link11.8%
  5. NETGEAR11.8%
  6. Zyxel4.6%
  7. Juniper Networks3.5%
  8. Cisco1.9%
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Which network switch brands compete with Arista Networks?

Arista Networks against network switch brands worldwide, by month

Share of searches by month for Ubiquiti, Arista Networks, TP-Link, D-Link, NETGEAR, Zyxel, Juniper Networks. The figures are in the table below the chart.

View monthly share of searches table
MonthUbiquitiArista NetworksTP-LinkD-LinkNETGEARZyxelJuniper NetworksCisco
Oct 202539.1%14.6%10.7%11.7%11.7%5.5%4.8%1.9%
Nov 202540%12.2%10.9%12%12%6.8%4.1%2%
Dec 202539.8%14.8%10.9%11.9%11.9%5.6%3.3%1.6%
Jan 202640.9%12.5%11.2%12.3%12.3%5.8%3.5%1.6%
Feb 202638.8%14.6%11.3%11.7%11.7%5.5%4.1%2.3%
Mar 202641%12.6%11.2%12.3%12.3%4.8%3.6%2%
Apr 202639.7%14.9%11.5%11.9%11.9%4.7%3.5%2%
May 202638%17.3%12.1%11.4%11.4%4.5%3.4%1.9%
Jun 202639.1%14.6%12.4%11.7%11.7%4.5%4%1.9%
Jul 202639%14.6%13%11.7%11.7%4.5%3.4%1.9%
Aug 202639.1%14.6%13.1%11.7%11.7%4.5%3.3%1.9%
Sep 202639.2%14.8%12.5%11.8%11.8%4.6%3.5%1.9%
  1. 1.Ubiquiti

    39.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. Held 2nd. 169K estimated branded searches, +0.47% vs prior month. Share +0.1 points.

  3. 3.TP-Link

    12.5%

    Held 3rd. 143K estimated branded searches, -4.9% vs prior month. Share -0.6 points.

  4. 4.D-Link

    11.8%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.NETGEAR

    11.8%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Zyxel

    4.6%

    Held 6th. 52.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. Held 7th. 39.7K estimated branded searches, +3.1% vs prior month. Share +0.1 points.

  8. 8.Cisco

    1.9%

    Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Arista Networks and its closest rivals

Every comparison with Arista Networks

7 comparisons

How has branded search demand for Arista Networks changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Arista Networks worldwide fell from 205K to 169K.
  • Across the 12 months ending September 2026, Arista Networks’ share of searches among network switch brands worldwide peaked at 17.3% in May 2026 and was lowest at 12.2% in November 2025.

How did search popularity change for network switch brands worldwide in September 2026?

6 changes
  1. In September 2026, TP-Link lost share of searches among network switch brands worldwide, from 13.1% to 12.5%.

  2. Estimated monthly branded searches for Juniper Networks worldwide fell 40.8% over 12 measured months, from 67.1K to 39.7K in September 2026.

  3. Estimated monthly branded searches for Zyxel worldwide fell 32.5% over 12 measured months, from 77.6K to 52.4K in September 2026.

  4. Estimated monthly branded searches for D-Link worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  5. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  6. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are Arista Networks’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arista Networks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arista networks
  • arista switch

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How the Brand Demand Index is measured

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