Brandwave

Arista Networks vs Aruba:Which is more popular?

In September 2026, Aruba had more branded searches than Arista Networks among network switch brands worldwide. Aruba had about 15,200 branded searches, while Arista Networks had 4,450. Aruba made up 11.6% of all network switch brand searches we track, and Arista Networks accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about network switch brands, Aruba appeared in three of the five answers and Arista Networks in two. Aruba was mentioned before Arista Networks in every answer that named either.

Among network switch brands worldwide in September 2026

Who do people search for more?

Aruba, about 3 searches for every 1 for Arista Networks

Aruba 15.2K searchesArista Networks 4.5K searches

Who does AI mention more?

Aruba, mentioned in 3 of 5 answers, Arista Networks in 2

Aruba in 3 of 5Arista Networks in 2 of 5

Who does AI recommend more?

Aruba, named ahead of Arista Networks in 3 of 3 answers

Aruba first in 3Arista Networks never first

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Top network switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aruba was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Arista Networks was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aruba was listed before Arista Networks in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. Ubiquiti3rd
  4. Aruba4th
  5. Cisco5th
  6. Juniper Networks6th
  7. Arista Networks7th
  8. D-Link–
  9. Zyxel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ubiquiti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cisco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aruba3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Juniper Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arista Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zyxel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about network switch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arista Networks or Aruba more popular in search?

This chart shows how often people search Google for Arista Networks and Aruba by name. Each line represents a brand's share of searches for all nine network switch brands we track, month by month, from English-language searches worldwide.

Arista Networks and Aruba among network switch brands worldwide, by month

Share of searches by month for Aruba, Arista Networks. The figures are in the table below the chart.

View monthly share of searches table
MonthTP-LinkCiscoUbiquitiNETGEARArubaD-LinkJuniper NetworksArista NetworksZyxel
Oct 202523%21.1%14.3%12.9%12.1%6.5%4.3%2.9%3%
Nov 202522.9%21.3%15.1%13%11.9%6.3%4.3%2.3%2.9%
Dec 202524.4%19.8%15.6%14.1%10.8%5.8%3.9%2.6%3.2%
Jan 202623.7%18.6%15.6%13.4%12.3%6.4%4.4%2.4%3%
Feb 202620.7%22%14.5%13.8%12.3%6.4%4.4%2.9%3%
Mar 202621.1%21.1%14.9%13.6%11.8%6.2%5.2%2.8%3.5%
Apr 202620.3%19.2%14.9%18.9%10.3%6.5%4.5%2.5%3%
May 202622.5%20.6%13.8%16.1%10.9%5.6%4.8%2.6%3.2%
Jun 202623.5%22.4%14.7%12.5%11.4%5.9%4.1%2.7%2.8%
Jul 202622.6%20.7%15.6%12.7%11.2%6.9%4.9%2.7%2.7%
Aug 202623.3%21.6%15.1%13.9%9.8%6.2%4.3%2.9%3%
Sep 202622.7%21.2%14.7%12.5%11.6%6%5.1%3.4%2.9%

Arista Networks sells other things too, so only its searches that name this product count here, like “arista poe switch”.

How has the Arista Networks and Aruba comparison changed over the last 12 months?

3 findings
  • Aruba was ahead of Arista Networks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arista Networks’ share of searches among network switch brands worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches held steady at 4.5K.
  • Across the 12 months ending September 2026, Aruba’s share of searches among network switch brands worldwide moved from 12.1% to 11.6%, and its estimated monthly branded searches moved from 18.7K to 15.2K.

How did search popularity change for network switch brands worldwide in September 2026?

2 changes

  1. In September 2026, Arista Networks overtook Zyxel to rank 8th among network switch brands worldwide, with 3.4% of the searches.

  2. In September 2026, Aruba gained share of searches among network switch brands worldwide, from 9.8% to 11.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Arista Networks’ and Aruba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arista Networks

2 branded search terms

  • arista network switch
  • arista poe switch

Aruba

2 branded search terms

  • aruba poe switch
  • aruba switch

How the Brand Demand Index is measured

Other head-to-heads among network switch brands

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