Cisco vs TP-Link:Which is more popular?
In September 2026, TP-Link had more branded searches than Cisco among network switch brands worldwide. TP-Link had about 29,700 branded searches, while Cisco had 27,700. TP-Link made up 22.7% of all network switch brand searches we track, and Cisco accounted for 21.2%. When we asked ChatGPT and Google AI Overviews about network switch brands, TP-Link appeared in all five answers and Cisco in three. TP-Link was mentioned before Cisco in four out of five answers.
Who do people search for more?
TP-Link, about 7% more searches than Cisco
Who does AI mention more?
TP-Link, mentioned in every answer we collected
Who does AI recommend more?
TP-Link, named ahead of Cisco in 4 of 5 answers
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Top network switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. Cisco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TP-Link was listed before Cisco in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TP-Link1st
NETGEAR2nd
Ubiquiti3rd
Aruba4th
Cisco5th
Juniper Networks6th
Arista Networks7th
D-Link–
Zyxel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ubiquiti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cisco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aruba3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Juniper Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arista Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zyxel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about network switch brands
5 answers
Asked ChatGPT
“Which network switch brand should I buy?”
Asked ChatGPT
“What are the best network switch brands?”
Asked ChatGPT
“What's the best network switch brand for a home network?”
Searched Google, AI Overview
“network switch brands”
Searched Google, AI Overview
“best network switch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cisco or TP-Link more popular in search?
This chart shows how often people search Google for Cisco and TP-Link by name. Each line represents a brand's share of searches for all nine network switch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TP-Link, Cisco. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link | Cisco | Ubiquiti | NETGEAR | Aruba | D-Link | Juniper Networks | Arista Networks | Zyxel |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 21.1% | 14.3% | 12.9% | 12.1% | 6.5% | 4.3% | 2.9% | 3% |
| Nov 2025 | 22.9% | 21.3% | 15.1% | 13% | 11.9% | 6.3% | 4.3% | 2.3% | 2.9% |
| Dec 2025 | 24.4% | 19.8% | 15.6% | 14.1% | 10.8% | 5.8% | 3.9% | 2.6% | 3.2% |
| Jan 2026 | 23.7% | 18.6% | 15.6% | 13.4% | 12.3% | 6.4% | 4.4% | 2.4% | 3% |
| Feb 2026 | 20.7% | 22% | 14.5% | 13.8% | 12.3% | 6.4% | 4.4% | 2.9% | 3% |
| Mar 2026 | 21.1% | 21.1% | 14.9% | 13.6% | 11.8% | 6.2% | 5.2% | 2.8% | 3.5% |
| Apr 2026 | 20.3% | 19.2% | 14.9% | 18.9% | 10.3% | 6.5% | 4.5% | 2.5% | 3% |
| May 2026 | 22.5% | 20.6% | 13.8% | 16.1% | 10.9% | 5.6% | 4.8% | 2.6% | 3.2% |
| Jun 2026 | 23.5% | 22.4% | 14.7% | 12.5% | 11.4% | 5.9% | 4.1% | 2.7% | 2.8% |
| Jul 2026 | 22.6% | 20.7% | 15.6% | 12.7% | 11.2% | 6.9% | 4.9% | 2.7% | 2.7% |
| Aug 2026 | 23.3% | 21.6% | 15.1% | 13.9% | 9.8% | 6.2% | 4.3% | 2.9% | 3% |
| Sep 2026 | 22.7% | 21.2% | 14.7% | 12.5% | 11.6% | 6% | 5.1% | 3.4% | 2.9% |
TP-Link sells other things too, so only its searches that name this product count here, like “tp link switch”.
How has the Cisco and TP-Link comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Cisco took it in February 2026, TP-Link took it in April 2026.
- Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands worldwide moved from 21.1% to 21.2%, and its estimated monthly branded searches moved from 32.6K to 27.7K.
- Across the 12 months ending September 2026, TP-Link’s share of searches among network switch brands worldwide moved from 23% to 22.7%, and its estimated monthly branded searches moved from 35.6K to 29.7K.
How did search popularity change for network switch brands worldwide in September 2026?
2 changes
In September 2026, TP-Link lost share of searches among network switch brands worldwide, from 23.3% to 22.7%.
Estimated monthly branded searches for Cisco worldwide fell 15% over 12 measured months, from 32.6K to 27.7K in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Cisco’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among network switch brands
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