Brandwave

How popular isAruba?

In September 2026, people searched for Aruba by name about 33,300 times worldwide, an 18.6% decrease from the previous year. These searches made up 11.6% of all global network switch brand searches, placing Aruba fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about network switch brands, Aruba appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Aruba is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. TP-LinkShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CiscoShare of searches 21.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. UbiquitiShare of searches 14.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. NETGEARShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. ArubaShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top network switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aruba was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aruba is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. Ubiquiti3rd
  4. Aruba4th
  5. Cisco5th
  6. Juniper Networks6th
  7. Arista Networks7th
  8. D-Link–
  9. Zyxel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ubiquiti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cisco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aruba3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Juniper Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arista Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zyxel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about network switch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which network switch brands compete with Aruba?

Aruba against network switch brands worldwide, by month

Share of searches by month for TP-Link, Cisco, Ubiquiti, NETGEAR, Aruba, D-Link, Juniper Networks, Arista Networks, Zyxel. The figures are in the table below the chart.

View monthly share of searches table
MonthTP-LinkCiscoUbiquitiNETGEARArubaD-LinkJuniper NetworksArista NetworksZyxel
Oct 202523%21.1%14.3%12.9%12.1%6.5%4.3%2.9%3%
Nov 202522.9%21.3%15.1%13%11.9%6.3%4.3%2.3%2.9%
Dec 202524.4%19.8%15.6%14.1%10.8%5.8%3.9%2.6%3.2%
Jan 202623.7%18.6%15.6%13.4%12.3%6.4%4.4%2.4%3%
Feb 202620.7%22%14.5%13.8%12.3%6.4%4.4%2.9%3%
Mar 202621.1%21.1%14.9%13.6%11.8%6.2%5.2%2.8%3.5%
Apr 202620.3%19.2%14.9%18.9%10.3%6.5%4.5%2.5%3%
May 202622.5%20.6%13.8%16.1%10.9%5.6%4.8%2.6%3.2%
Jun 202623.5%22.4%14.7%12.5%11.4%5.9%4.1%2.7%2.8%
Jul 202622.6%20.7%15.6%12.7%11.2%6.9%4.9%2.7%2.7%
Aug 202623.3%21.6%15.1%13.9%9.8%6.2%4.3%2.9%3%
Sep 202622.7%21.2%14.7%12.5%11.6%6%5.1%3.4%2.9%

  1. 1.TP-Link

    22.7%

    Held 1st. 29.7K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Cisco

    21.2%

    Held 2nd. 27.7K estimated branded searches, +0.47% vs prior month. Share -0.4 points.

  3. 3.Ubiquiti

    14.7%

    Held 3rd. 19.3K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.NETGEAR

    12.5%

    Held 4th. 16.4K estimated branded searches, -7.9% vs prior month. Share -1.4 points.

  5. 5.Aruba

    11.6%

    Held 5th. 15.2K estimated branded searches, +21.6% vs prior month. Share +1.8 points.

  6. 6.D-Link

    6%

    Held 6th. 7.8K estimated branded searches, -1.5% vs prior month. Share -0.2 points.

  7. 7.Juniper Networks

    5.1%

    Held 7th. 6.7K estimated branded searches, +21.4% vs prior month. Share +0.8 points.

  8. 8.Arista Networks

    3.4%

    Moved from 9th to 8th. 4.5K estimated branded searches, +21.9% vs prior month. Share +0.5 points.

  9. 9.Zyxel

    2.9%

    Moved from 8th to 9th. 3.8K estimated branded searches, -0.53% vs prior month. Share -0.1 points.

TP-Link, Ubiquiti and 5 other brands sell other things too, so only their searches that name this product count here, like “tp link switch”.

Compare popularity between Aruba and its closest rivals

Every comparison with Aruba

11 comparisons

How has branded search demand for Aruba changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aruba worldwide fell from 40.9K to 33.3K.
  • Across the 12 months ending September 2026, Aruba’s share of searches among network switch brands worldwide peaked at 12.3% in January 2026 and was lowest at 9.8% in August 2026.

How did search popularity change for network switch brands worldwide in September 2026?

6 changes

  1. In September 2026, Arista Networks overtook Zyxel to rank 8th among network switch brands worldwide, with 3.4% of the searches.

  2. In September 2026, Aruba gained share of searches among network switch brands worldwide, from 9.8% to 11.6%.

  3. In September 2026, Juniper Networks gained share of searches among network switch brands worldwide, from 4.3% to 5.1%.

  4. In September 2026, NETGEAR lost share of searches among network switch brands worldwide, from 13.9% to 12.5%.

  5. In September 2026, TP-Link lost share of searches among network switch brands worldwide, from 23.3% to 22.7%.

  6. Estimated monthly branded searches for D-Link worldwide fell 22.7% over 12 measured months, from 10.1K to 7.8K in September 2026.

How are Aruba’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Aruba’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aruba networks
  • aruba poe switch
  • aruba switch

Do you work for Aruba? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Aruba compete?

Aruba is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless network platforms4th of 53.4%Show ranking
Network switch brands5th of 911.6%Shown above
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Is Aruba your brand?

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