Brandwave

How popular isAruba in search?

In August 2026, there were an estimated 14.8K branded searches for Aruba worldwide which is down 33.3% over the last 11 months. Aruba holds 2.8% estimated Share of Search among wireless network platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ubiquiti84.6%
  2. Cisco Meraki7.6%
  3. Extreme Networks4.2%
  4. Aruba2.8%
  5. Juniper Mist0.83%
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Which wireless network platforms compete with Aruba?

Aruba against wireless network platforms worldwide, by month

Share of Search by month for Ubiquiti, Cisco Meraki, Extreme Networks, Aruba. The figures are in the table below the chart.

View monthly share of search table
MonthUbiquitiCisco MerakiExtreme NetworksArubaJuniper Mist
Oct 202583.9%7.6%4.1%3.4%1%
Nov 202586.3%6.4%3.5%2.8%1%
Dec 202587.1%6.4%2.9%2.9%0.7%
Jan 202685.2%6.3%4.2%3.4%0.84%
Feb 202683.9%7.6%4.1%3.4%1%
Mar 202686.3%6.4%3.5%2.8%1%
Apr 202683.9%7.6%4.1%3.4%1%
May 202683.9%7.6%4.1%3.4%1%
Jun 202684.4%7.6%4.2%2.8%1%
Jul 202685.1%7.7%3.4%2.8%1%
Aug 202684.6%7.6%4.2%2.8%0.83%
Sep 2026—————

  1. 1.Ubiquiti

    84.6%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Cisco Meraki

    7.6%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Extreme Networks

    4.2%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.8 points.

  4. 4.Aruba

    2.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Juniper Mist

    0.83%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Compare search popularity between Aruba and its closest rivals

How has branded search demand for Aruba changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aruba worldwide fell from 22.2K to 14.8K.
  • Across the 11 months ending August 2026, Aruba’s estimated Share of Search among wireless network platforms worldwide decreased from 3.4% to 2.8%.

How did search popularity change for wireless network platforms worldwide in August 2026?

  1. In August 2026, Extreme Networks gained estimated Share of Search among wireless network platforms worldwide, from 3.4% to 4.2%.

  2. Estimated monthly branded searches for Aruba worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Juniper Mist worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Cisco Meraki worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

How is Aruba measured?

Brandwave collects information about searches that people make online using Aruba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aruba networks

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How the Brand Demand Index is measured

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