Aruba vs Cisco:Which is more popular?
In September 2026, Cisco had more branded searches than Aruba among poe switch brands worldwide. Cisco had about 673,000 branded searches, while Aruba had 18,100. Cisco made up 50.8% of all poe switch brand searches we track, and Aruba accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about poe switch brands, Cisco appeared in four of the five answers and Aruba in two. Cisco was mentioned before Aruba in three out of four answers.
Who do people search for more?
Cisco, about 37 searches for every 1 for Aruba
Who does AI mention more?
Cisco, mentioned in 4 of 5 answers, Aruba in 2
Who does AI recommend more?
Cisco, named ahead of Aruba in 3 of 4 answers
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Top poe switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cisco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aruba was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cisco was listed before Aruba in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ubiquiti1st- TP-Link Omada2nd
- Cisco3rd
NETGEAR4th
Aruba5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cisco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ubiquiti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NETGEAR4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Omada3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aruba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about poe switch brands
5 answers
Asked ChatGPT
“Which PoE switch brand should I buy?”
Asked ChatGPT
“What are the best PoE switch brands?”
Asked ChatGPT
“What's the best PoE switch brand for a small office network?”
Searched Google, AI Overview
“poe network switch”
Searched Google, AI Overview
“managed poe switch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aruba or Cisco more popular in search?
This chart shows how often people search Google for Aruba and Cisco by name. Each line represents a brand's share of searches for all five poe switch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cisco, Aruba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cisco | Ubiquiti | NETGEAR | TP-Link Omada | Aruba |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 44.5% | 13.3% | 4% | 1.8% |
| Nov 2025 | 36.5% | 44.6% | 13.4% | 4% | 1.5% |
| Dec 2025 | 32.2% | 48.2% | 14.5% | 3.5% | 1.6% |
| Jan 2026 | 36.4% | 44.5% | 13.3% | 4% | 1.8% |
| Feb 2026 | 46.1% | 37.7% | 11.3% | 3.4% | 1.5% |
| Mar 2026 | 41.3% | 41.3% | 12.4% | 3.7% | 1.4% |
| Apr 2026 | 45.7% | 37.4% | 11.2% | 4.1% | 1.5% |
| May 2026 | 45.7% | 37.4% | 11.2% | 4.1% | 1.5% |
| Jun 2026 | 45.9% | 37.5% | 11.3% | 4.1% | 1.2% |
| Jul 2026 | 45.9% | 37.5% | 11.3% | 4.1% | 1.2% |
| Aug 2026 | 50.9% | 34% | 10.2% | 3.7% | 1.1% |
| Sep 2026 | 50.8% | 33.9% | 10.2% | 3.7% | 1.4% |
How has the Aruba and Cisco comparison changed over the last 12 months?
3 findings
- Cisco was ahead of Aruba in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aruba’s share of searches among poe switch brands worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Cisco’s share of searches among poe switch brands worldwide moved from 36.4% to 50.8%, and its estimated monthly branded searches moved from 450K to 673K.
How did search popularity change for poe switch brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aruba’s and Cisco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among poe switch brands
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