Brandwave

Aruba vs Ubiquiti:Which is searched more?

In August 2026, Ubiquiti had more branded searches than Aruba among wireless network platforms worldwide. Ubiquiti was estimated to have 450K branded searches compared to Aruba’s 14.8K, and held an 84.6% Share of Search versus Aruba’s 2.8%. These are worldwide searches for English-language branded terms.

Share of Search among wireless network platforms worldwide in August 2026Which is more popular in search, Aruba or Ubiquiti?
Aruba2.8%14.8K searches
vs
Ubiquiti84.6%450K searches

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Which is more popular in search, Aruba or Ubiquiti?

Compare the platforms that manage business wifi. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aruba and Ubiquiti among wireless network platforms worldwide, by month

Share of Search by month for Ubiquiti, Aruba. The figures are in the table below the chart.

View monthly share of search table
MonthUbiquitiAruba
Oct 202583.9%3.4%
Nov 202586.3%2.8%
Dec 202587.1%2.9%
Jan 202685.2%3.4%
Feb 202683.9%3.4%
Mar 202686.3%2.8%
Apr 202683.9%3.4%
May 202683.9%3.4%
Jun 202684.4%2.8%
Jul 202685.1%2.8%
Aug 202684.6%2.8%
Sep 2026——

How has the Aruba and Ubiquiti comparison changed over the last 12 months?

  • Ubiquiti was ahead of Aruba in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Aruba’s estimated Share of Search among wireless network platforms worldwide moved from 3.4% to 2.8%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
  • Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among wireless network platforms worldwide moved from 83.9% to 84.6%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for wireless network platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Aruba worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  2. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Aruba’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aruba

1 branded search term

  • aruba networks

Ubiquiti

1 branded search term

  • ubiquiti

How the Brand Demand Index is measured

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