Cisco vs Ubiquiti:Which is more popular?
In September 2026, Cisco had more branded searches than Ubiquiti among network switch brands worldwide. Cisco had about 27,700 branded searches, while Ubiquiti had 19,300. Cisco made up 21.2% of all network switch brand searches we track, and Ubiquiti accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about network switch brands, Ubiquiti appeared in all five answers and Cisco in three. Ubiquiti was mentioned before Cisco in every answer.
Who do people search for more?
Cisco, about 44% more searches than Ubiquiti
Who does AI mention more?
Ubiquiti, mentioned in every answer we collected
Who does AI recommend more?
Ubiquiti, named ahead of Cisco in every answer
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Top network switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ubiquiti appeared in all five answers. Cisco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ubiquiti was listed before Cisco in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TP-Link1st
NETGEAR2nd- Ubiquiti3rd
Aruba4th- Cisco5th
Juniper Networks6th
Arista Networks7th
D-Link–
Zyxel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ubiquiti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cisco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aruba3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Juniper Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arista Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zyxel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about network switch brands
5 answers
Asked ChatGPT
“Which network switch brand should I buy?”
Asked ChatGPT
“What are the best network switch brands?”
Asked ChatGPT
“What's the best network switch brand for a home network?”
Searched Google, AI Overview
“network switch brands”
Searched Google, AI Overview
“best network switch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cisco or Ubiquiti more popular in search?
This chart shows how often people search Google for Cisco and Ubiquiti by name. Each line represents a brand's share of searches for all nine network switch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cisco, Ubiquiti. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link | Cisco | Ubiquiti | NETGEAR | Aruba | D-Link | Juniper Networks | Arista Networks | Zyxel |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 21.1% | 14.3% | 12.9% | 12.1% | 6.5% | 4.3% | 2.9% | 3% |
| Nov 2025 | 22.9% | 21.3% | 15.1% | 13% | 11.9% | 6.3% | 4.3% | 2.3% | 2.9% |
| Dec 2025 | 24.4% | 19.8% | 15.6% | 14.1% | 10.8% | 5.8% | 3.9% | 2.6% | 3.2% |
| Jan 2026 | 23.7% | 18.6% | 15.6% | 13.4% | 12.3% | 6.4% | 4.4% | 2.4% | 3% |
| Feb 2026 | 20.7% | 22% | 14.5% | 13.8% | 12.3% | 6.4% | 4.4% | 2.9% | 3% |
| Mar 2026 | 21.1% | 21.1% | 14.9% | 13.6% | 11.8% | 6.2% | 5.2% | 2.8% | 3.5% |
| Apr 2026 | 20.3% | 19.2% | 14.9% | 18.9% | 10.3% | 6.5% | 4.5% | 2.5% | 3% |
| May 2026 | 22.5% | 20.6% | 13.8% | 16.1% | 10.9% | 5.6% | 4.8% | 2.6% | 3.2% |
| Jun 2026 | 23.5% | 22.4% | 14.7% | 12.5% | 11.4% | 5.9% | 4.1% | 2.7% | 2.8% |
| Jul 2026 | 22.6% | 20.7% | 15.6% | 12.7% | 11.2% | 6.9% | 4.9% | 2.7% | 2.7% |
| Aug 2026 | 23.3% | 21.6% | 15.1% | 13.9% | 9.8% | 6.2% | 4.3% | 2.9% | 3% |
| Sep 2026 | 22.7% | 21.2% | 14.7% | 12.5% | 11.6% | 6% | 5.1% | 3.4% | 2.9% |
Ubiquiti sells other things too, so only its searches that name this product count here, like “ubiquiti poe switch”.
How has the Cisco and Ubiquiti comparison changed over the last 12 months?
3 findings
- Cisco was ahead of Ubiquiti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands worldwide moved from 21.1% to 21.2%, and its estimated monthly branded searches moved from 32.6K to 27.7K.
- Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands worldwide moved from 14.3% to 14.7%, and its estimated monthly branded searches moved from 22.1K to 19.3K.
How did search popularity change for network switch brands worldwide in September 2026?
2 changes
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Cisco’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among network switch brands
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