Aruba vs Cisco:Which is more popular?
In September 2026, Cisco had more branded searches than Aruba among network switch brands worldwide. Cisco had about 27,700 branded searches, while Aruba had 15,200. Cisco made up 21.2% of all network switch brand searches we track, and Aruba accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about network switch brands, Aruba and Cisco each appeared in three of the five answers. Aruba was mentioned before Cisco in every answer that named either.
Who do people search for more?
Cisco, about 82% more searches than Aruba
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Aruba, named ahead of Cisco in 3 of 3 answers
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Top network switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aruba and Cisco were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aruba was listed before Cisco in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TP-Link1st
NETGEAR2nd
Ubiquiti3rd- Aruba4th
- Cisco5th
Juniper Networks6th
Arista Networks7th
D-Link–
Zyxel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ubiquiti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cisco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aruba3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Juniper Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arista Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zyxel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about network switch brands
5 answers
Asked ChatGPT
“Which network switch brand should I buy?”
Asked ChatGPT
“What are the best network switch brands?”
Asked ChatGPT
“What's the best network switch brand for a home network?”
Searched Google, AI Overview
“network switch brands”
Searched Google, AI Overview
“best network switch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aruba or Cisco more popular in search?
This chart shows how often people search Google for Aruba and Cisco by name. Each line represents a brand's share of searches for all nine network switch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cisco, Aruba. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link | Cisco | Ubiquiti | NETGEAR | Aruba | D-Link | Juniper Networks | Arista Networks | Zyxel |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 21.1% | 14.3% | 12.9% | 12.1% | 6.5% | 4.3% | 2.9% | 3% |
| Nov 2025 | 22.9% | 21.3% | 15.1% | 13% | 11.9% | 6.3% | 4.3% | 2.3% | 2.9% |
| Dec 2025 | 24.4% | 19.8% | 15.6% | 14.1% | 10.8% | 5.8% | 3.9% | 2.6% | 3.2% |
| Jan 2026 | 23.7% | 18.6% | 15.6% | 13.4% | 12.3% | 6.4% | 4.4% | 2.4% | 3% |
| Feb 2026 | 20.7% | 22% | 14.5% | 13.8% | 12.3% | 6.4% | 4.4% | 2.9% | 3% |
| Mar 2026 | 21.1% | 21.1% | 14.9% | 13.6% | 11.8% | 6.2% | 5.2% | 2.8% | 3.5% |
| Apr 2026 | 20.3% | 19.2% | 14.9% | 18.9% | 10.3% | 6.5% | 4.5% | 2.5% | 3% |
| May 2026 | 22.5% | 20.6% | 13.8% | 16.1% | 10.9% | 5.6% | 4.8% | 2.6% | 3.2% |
| Jun 2026 | 23.5% | 22.4% | 14.7% | 12.5% | 11.4% | 5.9% | 4.1% | 2.7% | 2.8% |
| Jul 2026 | 22.6% | 20.7% | 15.6% | 12.7% | 11.2% | 6.9% | 4.9% | 2.7% | 2.7% |
| Aug 2026 | 23.3% | 21.6% | 15.1% | 13.9% | 9.8% | 6.2% | 4.3% | 2.9% | 3% |
| Sep 2026 | 22.7% | 21.2% | 14.7% | 12.5% | 11.6% | 6% | 5.1% | 3.4% | 2.9% |
How has the Aruba and Cisco comparison changed over the last 12 months?
3 findings
- Cisco was ahead of Aruba in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aruba’s share of searches among network switch brands worldwide moved from 12.1% to 11.6%, and its estimated monthly branded searches moved from 18.7K to 15.2K.
- Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands worldwide moved from 21.1% to 21.2%, and its estimated monthly branded searches moved from 32.6K to 27.7K.
How did search popularity change for network switch brands worldwide in September 2026?
2 changes
In September 2026, Aruba gained share of searches among network switch brands worldwide, from 9.8% to 11.6%.
Estimated monthly branded searches for Cisco worldwide fell 15% over 12 measured months, from 32.6K to 27.7K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Aruba’s and Cisco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among network switch brands
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