TP-Link vs Ubiquiti:Which is more popular by branded search?
In August 2026, TP-Link had more branded searches than Ubiquiti among network switch brands worldwide. TP-Link was estimated to have 2M branded searches compared to Ubiquiti’s 450K, and held a 59.5% Share of Search versus Ubiquiti’s 13.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, TP-Link or Ubiquiti?
Compare the network switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link, Ubiquiti. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Webex | Ubiquiti | NETGEAR | D-Link | Zyxel |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.5% | 18.7% | 13.5% | 7.2% | 4% | 0.09% |
| Nov 2025 | 56.5% | 18.6% | 13.5% | 7.2% | 4% | 0.09% |
| Dec 2025 | 56.7% | 18.3% | 13.5% | 7.3% | 4% | 0.09% |
| Jan 2026 | 56.6% | 18.6% | 13.5% | 7.2% | 4% | 0.09% |
| Feb 2026 | 56.5% | 18.5% | 13.4% | 7.5% | 4% | 0.11% |
| Mar 2026 | 52.8% | 20.4% | 14.7% | 7.7% | 4.4% | 0.12% |
| Apr 2026 | 54.7% | 21.4% | 12.6% | 7.4% | 3.8% | 0.1% |
| May 2026 | 57% | 18% | 13% | 8% | 3.9% | 0.1% |
| Jun 2026 | 57.6% | 18.2% | 13.1% | 7.2% | 3.9% | 0.08% |
| Jul 2026 | 57.5% | 18.2% | 13.1% | 7.2% | 3.9% | 0.08% |
| Aug 2026 | 59.5% | 15.6% | 13.4% | 7.4% | 4% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
How has the TP-Link and Ubiquiti comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of Ubiquiti in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among network switch brands worldwide moved from 56.5% to 59.5%, and its estimated monthly branded searches moved from 2.3M to 2M.
- Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among network switch brands worldwide moved from 13.5% to 13.4%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for network switch brands worldwide in August 2026?
2 changes
In August 2026, TP-Link gained estimated Share of Search among network switch brands worldwide, from 57.5% to 59.5%.
Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using TP-Link’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.