Brandwave

Arista Networks vs Cisco:Which is more popular?

In September 2026, Arista Networks had more branded searches than Cisco among network switch brands worldwide. Arista Networks had about 169,000 branded searches, while Cisco had 22,200. Arista Networks made up 14.8% of all network switch brand searches we track, and Cisco accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about network switch brands, Cisco appeared in three of the five answers and Arista Networks in two. Cisco was mentioned before Arista Networks in every answer that named either.

Among network switch brands worldwide in September 2026

Who do people search for more?

Arista Networks, about 8 searches for every 1 for Cisco

Arista Networks 169K searchesCisco 22.2K searches

Who does AI mention more?

Cisco, mentioned in 3 of 5 answers, Arista Networks in 2

Cisco in 3 of 5Arista Networks in 2 of 5

Who does AI recommend more?

Cisco, named ahead of Arista Networks in 3 of 3 answers

Cisco first in 3Arista Networks never first

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Top network switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cisco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Arista Networks was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cisco was listed before Arista Networks in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. Ubiquiti3rd
  4. Cisco4th
  5. Juniper Networks5th
  6. Arista Networks6th
  7. D-Link–
  8. Zyxel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ubiquiti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cisco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arista Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Juniper Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zyxel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about network switch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arista Networks or Cisco more popular in search?

This chart shows how often people search Google for Arista Networks and Cisco by name. Each line represents a brand's share of searches for all eight network switch brands we track, month by month, from English-language searches worldwide.

Arista Networks and Cisco among network switch brands worldwide, by month

Share of searches by month for Arista Networks, Cisco. The figures are in the table below the chart.

View monthly share of searches table
MonthUbiquitiArista NetworksTP-LinkD-LinkNETGEARZyxelJuniper NetworksCisco
Oct 202539.1%14.6%10.7%11.7%11.7%5.5%4.8%1.9%
Nov 202540%12.2%10.9%12%12%6.8%4.1%2%
Dec 202539.8%14.8%10.9%11.9%11.9%5.6%3.3%1.6%
Jan 202640.9%12.5%11.2%12.3%12.3%5.8%3.5%1.6%
Feb 202638.8%14.6%11.3%11.7%11.7%5.5%4.1%2.3%
Mar 202641%12.6%11.2%12.3%12.3%4.8%3.6%2%
Apr 202639.7%14.9%11.5%11.9%11.9%4.7%3.5%2%
May 202638%17.3%12.1%11.4%11.4%4.5%3.4%1.9%
Jun 202639.1%14.6%12.4%11.7%11.7%4.5%4%1.9%
Jul 202639%14.6%13%11.7%11.7%4.5%3.4%1.9%
Aug 202639.1%14.6%13.1%11.7%11.7%4.5%3.3%1.9%
Sep 202639.2%14.8%12.5%11.8%11.8%4.6%3.5%1.9%

How has the Arista Networks and Cisco comparison changed over the last 12 months?

3 findings
  • Arista Networks was ahead of Cisco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arista Networks’ share of searches among network switch brands worldwide moved from 14.6% to 14.8%, and its estimated monthly branded searches moved from 205K to 169K.
  • Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands worldwide held steady at 1.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for network switch brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Cisco worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Arista Networks worldwide fell 17.5% over 12 measured months, from 205K to 169K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Arista Networks’ and Cisco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arista Networks

2 branded search terms

  • arista networks
  • arista switch

Cisco

2 branded search terms

  • cisco switch
  • cisco switches

How the Brand Demand Index is measured

Other head-to-heads among network switch brands

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