Brandwave

How popular isUbiquiti in search?

In August 2026, there were an estimated 450K branded searches for Ubiquiti worldwide which is down 18.2% over the last 11 months. Ubiquiti holds 13.6% estimated Share of Search among mesh wifi brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link60.1%
  2. Google Nest13.8%
  3. Ubiquiti13.6%
  4. NETGEAR7.4%
  5. eero5%
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Which mesh wifi brands compete with Ubiquiti?

Ubiquiti against mesh wifi brands worldwide, by month

Share of Search by month for TP-Link, Google Nest, Ubiquiti, NETGEAR, eero. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkGoogle NestUbiquitiNETGEAReero
Oct 202557.3%17.8%13.6%7.2%4.1%
Nov 202555.8%19.8%13.3%7.1%4%
Dec 202556.6%18.5%13.5%7.3%4.1%
Jan 202657.9%16.7%13.8%7.4%4.2%
Feb 202658.7%15.5%13.9%7.7%4.2%
Mar 202658.2%12.5%16.2%8.5%4.7%
Apr 202660.1%13%13.8%8.1%4.9%
May 202658.7%14.9%13.4%8.2%4.8%
Jun 202658.7%15.7%13.4%7.3%4.9%
Jul 202658.6%15%13.3%7.3%5.8%
Aug 202660.1%13.8%13.6%7.4%5%
Sep 2026—————

  1. 1.TP-Link

    60.1%

    Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share +1.5 points.

  2. 2.Google Nest

    13.8%

    Held 2nd. 457K estimated branded searches, -9.6% vs prior month. Share -1.2 points.

  3. 3.Ubiquiti

    13.6%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.NETGEAR

    7.4%

    Held 4th. 246K estimated branded searches, -0.32% vs prior month. Share +0.1 points.

  5. 5.eero

    5%

    Held 5th. 166K estimated branded searches, -15.3% vs prior month. Share -0.8 points.

Compare search popularity between Ubiquiti and its closest rivals

How has branded search demand for Ubiquiti changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ubiquiti worldwide fell from 550K to 450K.
  • Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among mesh wifi brands worldwide peaked at 16.2% in March 2026 and was lowest at 13.3% in November 2025.

How did search popularity change for mesh wifi brands worldwide in August 2026?

  1. In August 2026, TP-Link gained estimated Share of Search among mesh wifi brands worldwide, from 58.6% to 60.1%.

  2. In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.

  3. In August 2026, eero lost estimated Share of Search among mesh wifi brands worldwide, from 5.8% to 5%.

  4. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  5. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

Where does Ubiquiti compete?

Ubiquiti is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mesh wifi brands3rd of 513.6%Shown above
Wireless network platforms1st of 584.6%Show ranking

How is Ubiquiti measured?

Brandwave collects information about searches that people make online using Ubiquiti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ubiquiti

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How the Brand Demand Index is measured

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