Google Nest vs Ubiquiti:Which is more popular by branded search?
In August 2026, Google Nest and Ubiquiti were level on Share of Search among mesh wifi brands worldwide, with an estimated 457K versus 450K branded searches, at 13.8% and 13.6% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Nest or Ubiquiti?
Compare the mesh wifi systems people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Nest, Ubiquiti. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Google Nest | Ubiquiti | NETGEAR | eero |
|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 17.8% | 13.6% | 7.2% | 4.1% |
| Nov 2025 | 55.8% | 19.8% | 13.3% | 7.1% | 4% |
| Dec 2025 | 56.6% | 18.5% | 13.5% | 7.3% | 4.1% |
| Jan 2026 | 57.9% | 16.7% | 13.8% | 7.4% | 4.2% |
| Feb 2026 | 58.7% | 15.5% | 13.9% | 7.7% | 4.2% |
| Mar 2026 | 58.2% | 12.5% | 16.2% | 8.5% | 4.7% |
| Apr 2026 | 60.1% | 13% | 13.8% | 8.1% | 4.9% |
| May 2026 | 58.7% | 14.9% | 13.4% | 8.2% | 4.8% |
| Jun 2026 | 58.7% | 15.7% | 13.4% | 7.3% | 4.9% |
| Jul 2026 | 58.6% | 15% | 13.3% | 7.3% | 5.8% |
| Aug 2026 | 60.1% | 13.8% | 13.6% | 7.4% | 5% |
| Sep 2026 | — | — | — | — | — |
How has the Google Nest and Ubiquiti comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Ubiquiti took it in March 2026, Google Nest took it in May 2026.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among mesh wifi brands worldwide moved from 17.8% to 13.8%, and its estimated monthly branded searches moved from 717K to 457K.
- Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among mesh wifi brands worldwide held steady at 13.6%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for mesh wifi brands worldwide in August 2026?
2 changes
In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.
Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest
5 branded search terms
- google nest
- google nest thermostat
- googlenest
- nest thermostat
- store google com
Ubiquiti
1 branded search term
- ubiquiti
Put your own brand in this comparison
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