How popular isGoogle Nest in search?

In August 2026, there were an estimated 457K branded searches for Google Nest worldwide which is down 36.2% over the last 11 months. Google Nest holds 13.8% estimated Share of Search among mesh wifi brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which mesh wifi brands compete with Google Nest?

Google Nest against mesh wifi brands worldwide, by month

Month	TP-Link	Google Nest	Ubiquiti	NETGEAR	eero
Oct 2025	57.3%	17.8%	13.6%	7.2%	4.1%
Nov 2025	55.8%	19.8%	13.3%	7.1%	4%
Dec 2025	56.6%	18.5%	13.5%	7.3%	4.1%
Jan 2026	57.9%	16.7%	13.8%	7.4%	4.2%
Feb 2026	58.7%	15.5%	13.9%	7.7%	4.2%
Mar 2026	58.2%	12.5%	16.2%	8.5%	4.7%
Apr 2026	60.1%	13%	13.8%	8.1%	4.9%
May 2026	58.7%	14.9%	13.4%	8.2%	4.8%
Jun 2026	58.7%	15.7%	13.4%	7.3%	4.9%
Jul 2026	58.6%	15%	13.3%	7.3%	5.8%
Aug 2026	60.1%	13.8%	13.6%	7.4%	5%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	TP-Link	60.1%	2M	+0.55%	+1.5 points
2, held 2nd	Google Nest Google	13.8%	457K	-9.6%	-1.2 points
3, held 3rd	Ubiquiti	13.6%	450K	0%	+0.3 points
4, held 4th	NETGEAR	7.4%	246K	-0.32%	+0.1 points
5, held 5th	eero Amazon	5%	166K	-15.3%	-0.8 points

1.TP-Link
60.1%
Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share +1.5 points.
2.Google Nest
13.8%
Held 2nd. 457K estimated branded searches, -9.6% vs prior month. Share -1.2 points.
3.Ubiquiti
13.6%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.NETGEAR
7.4%
Held 4th. 246K estimated branded searches, -0.32% vs prior month. Share +0.1 points.
5.eero
5%
Held 5th. 166K estimated branded searches, -15.3% vs prior month. Share -0.8 points.

Compare search popularity between Google Nest and its closest rivals

How has branded search demand for Google Nest changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Nest worldwide fell from 717K to 457K.
Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among mesh wifi brands worldwide decreased from 17.8% to 13.8%.
Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among mesh wifi brands worldwide peaked at 19.8% in November 2025 and was lowest at 12.5% in March 2026.

How did search popularity change for mesh wifi brands worldwide in August 2026?

5 changes

In August 2026, TP-Link gained estimated Share of Search among mesh wifi brands worldwide, from 58.6% to 60.1%.
In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.
In August 2026, eero lost estimated Share of Search among mesh wifi brands worldwide, from 5.8% to 5%.
Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

Where does Google Nest compete?

Google Nest is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Video doorbell brands	4th of 5	12%	Show ranking
Mesh wifi brands	2nd of 5	13.8%	Shown above
Smart thermostat brands	1st of 5	46.3%	Show ranking

How is Google Nest measured?

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms