Google Nest vs tado:Which is more popular by branded search?
In August 2026, Google Nest had more branded searches than tado among smart thermostat brands worldwide. Google Nest was estimated to have 457K branded searches compared to tado’s 54.7K, and held a 46.3% Share of Search versus tado’s 5.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Nest or tado?
Compare brands that offer connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Nest, tado. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Nest | Honeywell Home | ecobee | Mysa | tado |
|---|---|---|---|---|---|
| Oct 2025 | 47% | 24.7% | 11.9% | 5.7% | 10.8% |
| Nov 2025 | 48.8% | 22.4% | 12% | 5.3% | 11.6% |
| Dec 2025 | 49.5% | 24.3% | 12% | 5.7% | 8.5% |
| Jan 2026 | 46.4% | 25.6% | 12.7% | 6% | 9.3% |
| Feb 2026 | 48.3% | 23.7% | 13% | 6.6% | 8.4% |
| Mar 2026 | 43.6% | 25.4% | 13.9% | 8.3% | 8.7% |
| Apr 2026 | 47.3% | 24.3% | 13.6% | 7.3% | 7.5% |
| May 2026 | 49.3% | 24.4% | 13.3% | 6.5% | 6.5% |
| Jun 2026 | 49.3% | 23.1% | 15.4% | 6% | 6.1% |
| Jul 2026 | 46.5% | 27.3% | 15.2% | 6% | 5% |
| Aug 2026 | 46.3% | 25.1% | 15.1% | 8% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the Google Nest and tado comparison changed over the last 12 months?
3 findings
- Google Nest was ahead of tado in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among smart thermostat brands worldwide moved from 47% to 46.3%, and its estimated monthly branded searches moved from 717K to 457K.
- Across the 11 months ending August 2026, tado’s estimated Share of Search among smart thermostat brands worldwide moved from 10.8% to 5.5%, and its estimated monthly branded searches moved from 165K to 54.7K.
How did search popularity change for smart thermostat brands worldwide in August 2026?
2 changes
In August 2026, tado gained estimated Share of Search among smart thermostat brands worldwide, from 5% to 5.5%.
Estimated monthly branded searches for Google Nest worldwide fell 36.2% over 11 measured months, from 717K to 457K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest’s and tado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest
5 branded search terms
- google nest
- google nest thermostat
- googlenest
- nest thermostat
- store google com
tado
4 branded search terms
- tado
- tado com
- tado thermostat
- thermostat tado
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.