How popular istado in search?
In August 2026, there were an estimated 54.7K branded searches for tado worldwide which is down 66.8% over the last 11 months. tado holds 5.5% estimated Share of Search among smart thermostat brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Google Nest46.3%
Honeywell Home25.1%
ecobee15.1%
Mysa8%
tado5.5%
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Which smart thermostat brands compete with tado?
Share of Search by month for Google Nest, Honeywell Home, ecobee, Mysa, tado. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Nest | Honeywell Home | ecobee | Mysa | tado |
|---|---|---|---|---|---|
| Oct 2025 | 47% | 24.7% | 11.9% | 5.7% | 10.8% |
| Nov 2025 | 48.8% | 22.4% | 12% | 5.3% | 11.6% |
| Dec 2025 | 49.5% | 24.3% | 12% | 5.7% | 8.5% |
| Jan 2026 | 46.4% | 25.6% | 12.7% | 6% | 9.3% |
| Feb 2026 | 48.3% | 23.7% | 13% | 6.6% | 8.4% |
| Mar 2026 | 43.6% | 25.4% | 13.9% | 8.3% | 8.7% |
| Apr 2026 | 47.3% | 24.3% | 13.6% | 7.3% | 7.5% |
| May 2026 | 49.3% | 24.4% | 13.3% | 6.5% | 6.5% |
| Jun 2026 | 49.3% | 23.1% | 15.4% | 6% | 6.1% |
| Jul 2026 | 46.5% | 27.3% | 15.2% | 6% | 5% |
| Aug 2026 | 46.3% | 25.1% | 15.1% | 8% | 5.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 457K | -9.6% | -0.2 points | |
| 2, held 2nd | 25.1% | 248K | -16.7% | -2.3 points | |
| 3, held 3rd | 15.1% | 149K | -10% | -0.1 points | |
| 4, held 4th | 8% | 79.3K | +22.3% | +2.1 points | |
| 5, held 5th | 5.5% | 54.7K | +1.4% | +0.6 points |
46.3%
held 1st · 457K estimated branded searches · -9.6% vs prior month · -0.2 points
25.1%
held 2nd · 248K estimated branded searches · -16.7% vs prior month · -2.3 points
3.
ecobee15.1%
held 3rd · 149K estimated branded searches · -10% vs prior month · -0.1 points
4.
Mysa8%
held 4th · 79.3K estimated branded searches · +22.3% vs prior month · +2.1 points
5.
tado5.5%
held 5th · 54.7K estimated branded searches · +1.4% vs prior month · +0.6 points
Compare search popularity between tado and its closest rivals
How has branded search demand for tado changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for tado worldwide fell from 165K to 54.7K.
- Across the 11 months ending August 2026, tado’s estimated Share of Search among smart thermostat brands worldwide decreased from 10.8% to 5.5%.
- Across the 11 months ending August 2026, tado’s estimated Share of Search among smart thermostat brands worldwide peaked at 11.6% in November 2025 and was lowest at 5% in July 2026.
- Across the 11 months ending August 2026, tado fell from 4th to 5th among smart thermostat brands worldwide.
How did search popularity change for smart thermostat brands worldwide in August 2026?
5 changes
In August 2026, Mysa gained estimated Share of Search among smart thermostat brands worldwide, from 6% to 8%.
In August 2026, tado gained estimated Share of Search among smart thermostat brands worldwide, from 5% to 5.5%.
In August 2026, Honeywell Home lost estimated Share of Search among smart thermostat brands worldwide, from 27.3% to 25.1%.
Estimated monthly branded searches for Google Nest worldwide fell 36.2% over 11 measured months, from 717K to 457K in August 2026.
Estimated monthly branded searches for ecobee worldwide fell 18.2% over 11 measured months, from 182K to 149K in August 2026.
How is tado measured?
Brandwave collects information about searches that people make online using tado’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- tado
- tado com
- tado thermostat
- thermostat tado
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Is tado your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.