ecobee vs tado:Which is more popular by branded search?
In August 2026, ecobee had more branded searches than tado among smart thermostat brands worldwide. ecobee was estimated to have 149K branded searches compared to tado’s 54.7K, and held a 15.1% Share of Search versus tado’s 5.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, ecobee or tado?
Compare brands that offer connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ecobee, tado. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Nest | Honeywell Home | ecobee | Mysa | tado |
|---|---|---|---|---|---|
| Oct 2025 | 47% | 24.7% | 11.9% | 5.7% | 10.8% |
| Nov 2025 | 48.8% | 22.4% | 12% | 5.3% | 11.6% |
| Dec 2025 | 49.5% | 24.3% | 12% | 5.7% | 8.5% |
| Jan 2026 | 46.4% | 25.6% | 12.7% | 6% | 9.3% |
| Feb 2026 | 48.3% | 23.7% | 13% | 6.6% | 8.4% |
| Mar 2026 | 43.6% | 25.4% | 13.9% | 8.3% | 8.7% |
| Apr 2026 | 47.3% | 24.3% | 13.6% | 7.3% | 7.5% |
| May 2026 | 49.3% | 24.4% | 13.3% | 6.5% | 6.5% |
| Jun 2026 | 49.3% | 23.1% | 15.4% | 6% | 6.1% |
| Jul 2026 | 46.5% | 27.3% | 15.2% | 6% | 5% |
| Aug 2026 | 46.3% | 25.1% | 15.1% | 8% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the ecobee and tado comparison changed over the last 12 months?
3 findings
- ecobee was ahead of tado in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ecobee’s estimated Share of Search among smart thermostat brands worldwide moved from 11.9% to 15.1%, and its estimated monthly branded searches moved from 182K to 149K.
- Across the 11 months ending August 2026, tado’s estimated Share of Search among smart thermostat brands worldwide moved from 10.8% to 5.5%, and its estimated monthly branded searches moved from 165K to 54.7K.
How did search popularity change for smart thermostat brands worldwide in August 2026?
2 changes
In August 2026, tado gained estimated Share of Search among smart thermostat brands worldwide, from 5% to 5.5%.
Estimated monthly branded searches for ecobee worldwide fell 18.2% over 11 measured months, from 182K to 149K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ecobee’s and tado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.