eero vs Google Nest:Which is more popular by branded search?
In August 2026, Google Nest had more branded searches than eero among mesh wifi brands worldwide. Google Nest was estimated to have 457K branded searches compared to eero’s 166K, and held a 13.8% Share of Search versus eero’s 5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, eero or Google Nest?
Compare the mesh wifi systems people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Nest, eero. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Google Nest | Ubiquiti | NETGEAR | eero |
|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 17.8% | 13.6% | 7.2% | 4.1% |
| Nov 2025 | 55.8% | 19.8% | 13.3% | 7.1% | 4% |
| Dec 2025 | 56.6% | 18.5% | 13.5% | 7.3% | 4.1% |
| Jan 2026 | 57.9% | 16.7% | 13.8% | 7.4% | 4.2% |
| Feb 2026 | 58.7% | 15.5% | 13.9% | 7.7% | 4.2% |
| Mar 2026 | 58.2% | 12.5% | 16.2% | 8.5% | 4.7% |
| Apr 2026 | 60.1% | 13% | 13.8% | 8.1% | 4.9% |
| May 2026 | 58.7% | 14.9% | 13.4% | 8.2% | 4.8% |
| Jun 2026 | 58.7% | 15.7% | 13.4% | 7.3% | 4.9% |
| Jul 2026 | 58.6% | 15% | 13.3% | 7.3% | 5.8% |
| Aug 2026 | 60.1% | 13.8% | 13.6% | 7.4% | 5% |
| Sep 2026 | — | — | — | — | — |
How has the eero and Google Nest comparison changed over the last 12 months?
3 findings
- Google Nest was ahead of eero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eero’s estimated Share of Search among mesh wifi brands worldwide moved from 4.1% to 5%, and its estimated monthly branded searches moved from 165K to 166K.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among mesh wifi brands worldwide moved from 17.8% to 13.8%, and its estimated monthly branded searches moved from 717K to 457K.
How did search popularity change for mesh wifi brands worldwide in August 2026?
2 changes
In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.
In August 2026, eero lost estimated Share of Search among mesh wifi brands worldwide, from 5.8% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using eero’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
eero
5 branded search terms
- eero
- eero com
- eero router
- eero wifi router
- wifi router eero
Google Nest
5 branded search terms
- google nest
- google nest thermostat
- googlenest
- nest thermostat
- store google com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.