ASUS vs TP-Link:Which is more popular by branded search?
In August 2026, TP-Link had more branded searches than ASUS among home Wi-Fi router brands worldwide. TP-Link and ASUS were each estimated to have about 2M branded searches, and held a 44.8% Share of Search versus ASUS’s 44.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, ASUS or TP-Link?
Compare brands that offer wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link, ASUS. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | ASUS | NETGEAR | eero | Linksys |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 41% | 6% | 3.4% | 1.9% |
| Nov 2025 | 47.6% | 41.1% | 6.1% | 3.4% | 1.9% |
| Dec 2025 | 47.6% | 41% | 6.2% | 3.4% | 1.8% |
| Jan 2026 | 47.6% | 41% | 6.1% | 3.4% | 1.9% |
| Feb 2026 | 44% | 45.3% | 5.8% | 3.1% | 1.8% |
| Mar 2026 | 44.2% | 43.8% | 6.4% | 3.6% | 2% |
| Apr 2026 | 47.8% | 39.9% | 6.5% | 3.9% | 1.9% |
| May 2026 | 47.9% | 39.7% | 6.7% | 3.9% | 1.9% |
| Jun 2026 | 44.6% | 44.3% | 5.6% | 3.7% | 1.7% |
| Jul 2026 | 47.9% | 39.5% | 6% | 4.7% | 1.9% |
| Aug 2026 | 44.8% | 44.2% | 5.5% | 3.7% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the ASUS and TP-Link comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: ASUS took it in February 2026, TP-Link took it in March 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among home Wi-Fi router brands worldwide moved from 41% to 44.2%, and its estimated monthly branded searches held steady at 2M.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide moved from 47.7% to 44.8%, and its estimated monthly branded searches moved from 2.3M to 2M.
How did search popularity change for home Wi-Fi router brands worldwide in August 2026?
2 changes
In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.
In August 2026, TP-Link lost estimated Share of Search among home Wi-Fi router brands worldwide, from 47.9% to 44.8%.
How each brand is measured
Brandwave collects information about searches that people make online using ASUS’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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