Google Nest vs Quell:Which is searched more?
In September 2026, Google Nest had more branded searches than Quell among smoke alarm brands worldwide. Google Nest was estimated to have 246K branded searches compared to Quell’s 90.5K, and held a 59.7% Share of Search versus Quell’s 21.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Nest or Quell?
Compare the smoke alarm brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Nest, Quell. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Nest | Quell | Kidde | First Alert | Clipsal | Ring |
|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 17% | 6.2% | 4.2% | 3.4% | 0.24% |
| Nov 2025 | 73.1% | 14.7% | 5.4% | 3.6% | 2.9% | 0.21% |
| Dec 2025 | 73.9% | 14.9% | 5.4% | 3.6% | 2% | 0.21% |
| Jan 2026 | 65.5% | 19.6% | 7.2% | 4.8% | 2.6% | 0.23% |
| Feb 2026 | 66% | 19.9% | 7.3% | 4% | 2.7% | 0.22% |
| Mar 2026 | 60.4% | 22.2% | 8.1% | 5.4% | 3.6% | 0.25% |
| Apr 2026 | 60.4% | 22.2% | 8.1% | 5.4% | 3.6% | 0.22% |
| May 2026 | 68.1% | 16.7% | 7.5% | 4.1% | 3.3% | 0.2% |
| Jun 2026 | 41% | 50.1% | 3.7% | 3% | 2% | 0.12% |
| Jul 2026 | 64.4% | 19.4% | 7.1% | 5.8% | 3.2% | 0.23% |
| Aug 2026 | 63.1% | 19% | 6.9% | 6.9% | 3.8% | 0.26% |
| Sep 2026 | 59.7% | 21.9% | 8% | 6.6% | 3.6% | 0.21% |
How has the Google Nest and Quell comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Quell took it in June 2026, Google Nest took it in July 2026.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smoke alarm brands worldwide moved from 69% to 59.7%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Quell’s estimated Share of Search among smoke alarm brands worldwide moved from 17% to 21.9%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for smoke alarm brands worldwide in September 2026?
2 changes
In September 2026, Quell gained estimated Share of Search among smoke alarm brands worldwide, from 19% to 21.9%.
In September 2026, Google Nest lost estimated Share of Search among smoke alarm brands worldwide, from 63.1% to 59.7%.
Other head-to-heads among smoke alarm brands
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest’s and Quell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest
1 branded search term
- google nest
Quell
1 branded search term
- quell
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