How popular isQuell in search?
In September 2026, there were an estimated 90.5K branded searches for Quell worldwide which held steady over the last 12 months. Quell holds 5.5% estimated Share of Search among smoke alarm brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ring65.4%
Google Nest24.6%
Quell5.5%Kidde2%
First Alert1.6%
Clipsal0.9%
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Which smoke alarm brands compete with Quell?
Share of Search by month for Ring, Google Nest, Quell, Kidde. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Google Nest | Quell | Kidde | First Alert | Clipsal |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 33.5% | 4.3% | 1.6% | 1.1% | 0.86% |
| Nov 2025 | 58.1% | 34.9% | 3.9% | 1.4% | 0.96% | 0.78% |
| Dec 2025 | 59.9% | 33.1% | 4% | 1.5% | 0.99% | 0.54% |
| Jan 2026 | 59.2% | 31.6% | 5.3% | 1.9% | 1.3% | 0.71% |
| Feb 2026 | 65.2% | 26.5% | 4.8% | 1.8% | 0.97% | 0.65% |
| Mar 2026 | 64.3% | 25.8% | 5.6% | 2% | 1.4% | 0.92% |
| Apr 2026 | 63.7% | 26.2% | 5.7% | 2.1% | 1.4% | 0.93% |
| May 2026 | 62% | 29.5% | 4.5% | 2% | 1.1% | 0.9% |
| Jun 2026 | 55.3% | 24.2% | 17.4% | 1.3% | 1.1% | 0.7% |
| Jul 2026 | 63% | 29% | 4.4% | 1.6% | 1.3% | 0.71% |
| Aug 2026 | 66.7% | 25% | 4.3% | 1.6% | 1.6% | 0.86% |
| Sep 2026 | 65.4% | 24.6% | 5.5% | 2% | 1.6% | 0.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.4% | 1.1M | -6% | -1.3 points | |
| 2, held 2nd | 24.6% | 406K | -5.7% | -0.4 points | |
| 3, held 3rd | 5.5% | 90.5K | +22.3% | +1.2 points | |
| 4, moved from 5th to 4th | 2% | 33.1K | +22.1% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.6% | 27.1K | 0% | +0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.9% | 14.8K | 0% | 0 points |
1.
Ring65.4%
Held 1st. 1.1M estimated branded searches, -6% vs prior month. Share -1.3 points.
24.6%
Held 2nd. 406K estimated branded searches, -5.7% vs prior month. Share -0.4 points.
3.
Quell5.5%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.2 points.
4.
2%
Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
1.6%
Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Clipsal0.9%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Quell and its closest rivals
Every comparison with Quell
5 comparisons
How has branded search demand for Quell changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Quell worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Quell’s estimated Share of Search among smoke alarm brands worldwide increased from 4.3% to 5.5%.
- Across the 12 months ending September 2026, Quell’s estimated Share of Search among smoke alarm brands worldwide peaked at 17.4% in June 2026 and was lowest at 3.9% in November 2025.
How did search popularity change for smoke alarm brands worldwide in September 2026?
6 changes
In September 2026, Quell gained estimated Share of Search among smoke alarm brands worldwide, from 4.3% to 5.5%.
In September 2026, Ring lost estimated Share of Search among smoke alarm brands worldwide, from 66.7% to 65.4%.
First Alert’s estimated Share of Search among smoke alarm brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in September 2026.
In September 2026, Kidde rose from 5th to 4th among smoke alarm brands worldwide.
Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.
Estimated monthly branded searches for Clipsal worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How is Quell measured?
Brandwave collects information about searches that people make online using Quell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- quell
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Is Quell your brand?
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