Brandwave

Wi-Fi extender brands:Which are searched most?

In September 2026, NETGEAR was the most searched among Wi-Fi extender brands worldwide, with an estimated 245K branded searches and 50.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. NETGEAR50.7%
  2. eero34.2%
  3. Linksys15.1%

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Share of SearchLeaderboard

Compare the wi-fi extender brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among Wi-Fi extender brands worldwide, by month

Share of Search by month for NETGEAR, eero, Linksys. The figures are in the table below the chart.

View monthly share of search table
MonthNETGEAReeroLinksys
Oct 202553.3%30.1%16.6%
Nov 202553.4%30.1%16.6%
Dec 202553.9%29.9%16.2%
Jan 202653.5%30%16.5%
Feb 202654%29.1%16.9%
Mar 202653.5%29.8%16.7%
Apr 202652.7%31.9%15.4%
May 202653.7%31.3%15.1%
Jun 202650.3%33.9%15.8%
Jul 202647.5%37.7%14.9%
Aug 202650.3%33.9%15.8%
Sep 202650.7%34.2%15.1%

This month’s ranking, September 2026

  1. 1.NETGEAR

    50.7%

    Held 1st. 245K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.eero

    34.2%

    Held 2nd. 165K estimated branded searches, +0.02% vs prior month. Share +0.3 points.

  3. 3.Linksys

    15.1%

    Held 3rd. 73K estimated branded searches, -5.3% vs prior month. Share -0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among Wi-Fi extender brands worldwide?

In September 2026, NETGEAR was the most searched among Wi-Fi extender brands worldwide, with an estimated 245K branded searches and 50.7% estimated Share of Search within this set. eero is in 2nd place, 16.5 percentage points behind at 34.2% Share of Search.

Global Wi-Fi extender brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
NETGEAR53.3% → 50.7%54%Feb 202647.5%Jul 20261st
eero30.1% → 34.2%37.7%Jul 202629.1%Feb 20262nd
Linksys16.6% → 15.1%16.9%Feb 202614.9%Jul 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among Wi-Fi extender brands worldwide decreased from 53.3% to 50.7%.
  • Across the 12 months ending September 2026, eero’s estimated Share of Search among Wi-Fi extender brands worldwide increased from 30.1% to 34.2%.
  • Across the 12 months ending September 2026, Linksys’ estimated Share of Search among Wi-Fi extender brands worldwide decreased from 16.6% to 15.1%.
  • Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among Wi-Fi extender brands worldwide peaked at 54% in February 2026 and was lowest at 47.5% in July 2026.
  • Across the 12 months ending September 2026, eero’s estimated Share of Search among Wi-Fi extender brands worldwide peaked at 37.7% in July 2026 and was lowest at 29.1% in February 2026.
  • Across the 12 months ending September 2026, Linksys’ estimated Share of Search among Wi-Fi extender brands worldwide peaked at 16.9% in February 2026 and was lowest at 14.9% in July 2026.

How did search popularity change for Wi-Fi extender brands worldwide in September 2026?

  1. In September 2026, Linksys lost estimated Share of Search among Wi-Fi extender brands worldwide, from 15.8% to 15.1%.

  2. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 12 measured months, from 291K to 245K in September 2026.

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