Brandwave

How popular isASUS?

In September 2026, people searched for ASUS by name about 2 million times worldwide, about the same as the previous year. These searches made up 50.1% of all global wi-fi extender brand searches, placing ASUS first out of five brands. When we asked both ChatGPT and Google AI Overviews about wi-fi extender brands, ASUS appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

ASUS is the most searched of 5 competitors and the third most recommended in AI answers.

  1. ASUSShare of searches 50.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. TP-LinkShare of searches 41.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. eeroShare of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NETGEARShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. LinksysShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top wi-fi extender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ASUS is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. ASUS3rd
  4. Linksys4th
  5. eero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linksys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wi-fi extender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wi-fi extender brands compete with ASUS?

ASUS against wi-fi extender brands worldwide, by month

Share of searches by month for ASUS, TP-Link, eero, NETGEAR. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkeeroNETGEARLinksys
Oct 202545.5%45.5%3.4%4.1%1.5%
Nov 202545.5%45.5%3.4%4.1%1.5%
Dec 202545.5%45.5%3.4%4.1%1.5%
Jan 202645.5%45.5%3.4%4.1%1.5%
Feb 202650.5%41.4%3%3.7%1.4%
Mar 202649.6%40.6%3.7%4.5%1.6%
Apr 202645.2%45.2%4.1%4.1%1.5%
May 202645.2%45.2%4.1%4.1%1.5%
Jun 202650.1%41.1%3.7%3.7%1.4%
Jul 202644.8%44.8%4.9%4%1.5%
Aug 202650.1%41.1%3.7%3.7%1.4%
Sep 202650.1%41.1%3.7%3.7%1.4%

  1. 1.ASUS

    50.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.TP-Link

    41.1%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.eero

    3.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.NETGEAR

    3.7%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linksys

    1.4%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ASUS and its closest rivals

Every comparison with ASUS

36 comparisons

How has branded search demand for ASUS changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ASUS worldwide held steady at 2M.
  • Across the 12 months ending September 2026, ASUS’s share of searches among wi-fi extender brands worldwide increased from 45.5% to 50.1%.
  • Across the 12 months ending September 2026, ASUS’s share of searches among wi-fi extender brands worldwide peaked at 50.5% in February 2026 and was lowest at 44.8% in July 2026.

How did search popularity change for wi-fi extender brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Linksys worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  3. Estimated monthly branded searches for TP-Link worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How are ASUS’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asus
  • asus router
  • asus wifi router
  • asus zenwifi
  • router asus
  • zenwifi

Do you work for ASUS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ASUS compete?

ASUS is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gaming console brands4th of 59.1%Show ranking
Laptop brands4th of 810.6%Show ranking
External monitor brands3rd of 620.4%Show ranking
Portable monitor brands3rd of 720.5%Show ranking
Computer chip and graphics card brands1st of 629.2%Show ranking
Routers brands1st of 835.5%Show ranking
Curved monitor brands1st of 736%Show ranking
Computer monitor brands1st of 638.9%Show ranking
Wi-fi router brands1st of 644.8%Show ranking
Wi-fi extender brands1st of 550.1%Shown above
Modem router brands1st of 590.7%Show ranking
Mesh wifi brands6th of 61.1%Show ranking
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