Brandwave

How popular isTP-Link in search?

In September 2026, people searched for TP-Link by name about 1.9 million times worldwide, a 17.2% decrease from the previous year. These searches made up 41.1% of all global wi-fi extender brand searches, placing TP-Link second out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. ASUS50.1%
  2. TP-Link41.1%
  3. eero3.7%
  4. NETGEAR3.7%
  5. Linksys1.4%
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Which wi-fi extender brands compete with TP-Link?

TP-Link against wi-fi extender brands worldwide, by month

Share of searches by month for ASUS, TP-Link, eero, NETGEAR. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkeeroNETGEARLinksys
Oct 202545.5%45.5%3.4%4.1%1.5%
Nov 202545.5%45.5%3.4%4.1%1.5%
Dec 202545.5%45.5%3.4%4.1%1.5%
Jan 202645.5%45.5%3.4%4.1%1.5%
Feb 202650.5%41.4%3%3.7%1.4%
Mar 202649.6%40.6%3.7%4.5%1.6%
Apr 202645.2%45.2%4.1%4.1%1.5%
May 202645.2%45.2%4.1%4.1%1.5%
Jun 202650.1%41.1%3.7%3.7%1.4%
Jul 202644.8%44.8%4.9%4%1.5%
Aug 202650.1%41.1%3.7%3.7%1.4%
Sep 202650.1%41.1%3.7%3.7%1.4%

  1. 1.ASUS

    50.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.TP-Link

    41.1%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.eero

    3.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.NETGEAR

    3.7%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linksys

    1.4%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between TP-Link and its closest rivals

Every comparison with TP-Link

26 comparisons

How has branded search demand for TP-Link changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, TP-Link’s share of searches among wi-fi extender brands worldwide decreased from 45.5% to 41.1%.
  • Across the 12 months ending September 2026, TP-Link’s share of searches among wi-fi extender brands worldwide peaked at 45.5% in October 2025 and was lowest at 40.6% in March 2026.

How did search popularity change for wi-fi extender brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Linksys worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  3. Estimated monthly branded searches for TP-Link worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How are TP-Link’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • router tp-link
  • tp link
  • tp link deco
  • tp link router
  • tp link smart bulb
  • tp link smart plug
  • tp-link
  • tp-link wifi router

Do you work for TP-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TP-Link compete?

TP-Link is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smart bulb brands5th of 50.01%Show ranking
Routers brands2nd of 829.1%Show ranking
Wi-fi router brands2nd of 643.8%Show ranking
Wi-fi extender brands2nd of 541.1%Shown above
Modem router brands3rd of 51.6%Show ranking
Network switch brands3rd of 812.5%Show ranking
Mesh wifi brands5th of 63.3%Show ranking
Range extender brands2nd of 615.4%Show ranking
Smart plug brands3rd of 513.5%Show ranking
Creator with pink hair and a pink jacket

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