Philips Hue vs TP-Link:Which is searched more?
In September 2026, Philips Hue had more branded searches than TP-Link among smart bulb brands worldwide. Philips Hue was estimated to have 368K branded searches compared to TP-Link’s 1K, and held a 66.2% Share of Search versus TP-Link’s 0.18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips Hue or TP-Link?
Compare the smart bulb brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Hue, TP-Link. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips Hue | Kasa | WiZ | TP-Link |
|---|---|---|---|---|
| Oct 2025 | 73.9% | 23.8% | 2.1% | 0.22% |
| Nov 2025 | 79.7% | 18.6% | 1.6% | 0.15% |
| Dec 2025 | 71.9% | 25.9% | 2% | 0.21% |
| Jan 2026 | 70% | 27.9% | 1.9% | 0.2% |
| Feb 2026 | 65.7% | 32.1% | 2% | 0.18% |
| Mar 2026 | 65.5% | 32% | 2.2% | 0.23% |
| Apr 2026 | 61.5% | 36.2% | 2.1% | 0.2% |
| May 2026 | 61.7% | 35.8% | 2.3% | 0.2% |
| Jun 2026 | 65.7% | 31.6% | 2.4% | 0.22% |
| Jul 2026 | 61.9% | 35.6% | 2.3% | 0.21% |
| Aug 2026 | 61.6% | 35.4% | 2.8% | 0.2% |
| Sep 2026 | 66.2% | 31.2% | 2.4% | 0.18% |
How has the Philips Hue and TP-Link comparison changed over the last 12 months?
3 findings
- Philips Hue was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among smart bulb brands worldwide moved from 73.9% to 66.2%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among smart bulb brands worldwide moved from 0.22% to 0.18%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for smart bulb brands worldwide in September 2026?
2 changes
In September 2026, Philips Hue gained estimated Share of Search among smart bulb brands worldwide, from 61.6% to 66.2%.
Estimated monthly branded searches for TP-Link worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
Other head-to-heads among smart bulb brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips Hue’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Hue
1 branded search term
- philipshue
TP-Link
1 branded search term
- tp link smart bulb
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.