Google Nest Wifi vs TP-Link:Which is searched more?
In September 2026, TP-Link had more branded searches than Google Nest Wifi among wi-fi router brands worldwide. TP-Link was estimated to have 1.9M branded searches compared to Google Nest Wifi’s 14.8K, and held a 43.8% Share of Search versus Google Nest Wifi’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Nest Wifi or TP-Link?
Compare the wi-fi router brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link, Google Nest Wifi. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | TP-Link | NETGEAR | eero | Linksys | Google Nest Wifi |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 47.5% | 6% | 3.4% | 1.9% | 0.46% |
| Nov 2025 | 40.8% | 47.5% | 6% | 3.4% | 1.9% | 0.46% |
| Dec 2025 | 40.7% | 47.4% | 6.1% | 3.4% | 1.8% | 0.46% |
| Jan 2026 | 40.7% | 47.5% | 6.1% | 3.4% | 1.9% | 0.46% |
| Feb 2026 | 45% | 43.9% | 5.8% | 3.1% | 1.8% | 0.42% |
| Mar 2026 | 43.6% | 44.1% | 6.4% | 3.6% | 2% | 0.4% |
| Apr 2026 | 39.6% | 47.7% | 6.5% | 3.9% | 1.9% | 0.44% |
| May 2026 | 39.4% | 47.7% | 6.7% | 3.9% | 1.9% | 0.44% |
| Jun 2026 | 44.1% | 44.5% | 5.5% | 3.7% | 1.7% | 0.41% |
| Jul 2026 | 39.3% | 47.8% | 5.9% | 4.7% | 1.9% | 0.44% |
| Aug 2026 | 44% | 44.7% | 5.5% | 3.7% | 1.7% | 0.33% |
| Sep 2026 | 44.8% | 43.8% | 5.6% | 3.8% | 1.7% | 0.34% |
How has the Google Nest Wifi and TP-Link comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of Google Nest Wifi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Nest Wifi’s estimated Share of Search among wi-fi router brands worldwide moved from 0.46% to 0.34%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among wi-fi router brands worldwide moved from 47.5% to 43.8%, and its estimated monthly branded searches moved from 2.3M to 1.9M.
How did search popularity change for wi-fi router brands worldwide in September 2026?
3 changes
In September 2026, ASUS overtook TP-Link to become the leader among wi-fi router brands worldwide, with 44.8% estimated Share of Search.
In September 2026, TP-Link lost estimated Share of Search among wi-fi router brands worldwide, from 44.7% to 43.8%.
Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Other head-to-heads among wi-fi router brands
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest Wifi’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest Wifi
1 branded search term
- google nest wifi
TP-Link
6 branded search terms
- router tp-link
- tp link
- tp link deco
- tp link router
- tp-link
- tp-link wifi router
Put your own brand in this comparison
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