Nanoleaf vs TP-Link:Which is more popular?
In October 2026, Nanoleaf had more branded searches than TP-Link among smart lighting brands worldwide. Nanoleaf had about 82,100 branded searches, while TP-Link had 1,470. Nanoleaf made up 14.2% of all smart lighting brand searches we track, and TP-Link accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, TP-Link appeared in three of the five answers and Nanoleaf in two. Nanoleaf and TP-Link were each mentioned first in two of the four answers that named either.
Who do people search for more?
Nanoleaf, about 56 searches for every 1 for TP-Link
Who does AI mention more?
TP-Link, mentioned in 3 of 5 answers, Nanoleaf in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nanoleaf was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nanoleaf and TP-Link were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- TP-Link3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart lighting brand should I buy?”
Asked ChatGPT
“What are the best smart lighting brands?”
Asked ChatGPT
“What's the best smart lighting brand for a whole house?”
Searched Google, AI Overview
“smart lights for home”
Searched Google, AI Overview
“smart home lighting”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Nanoleaf or TP-Link more popular in search?
This chart shows how often people search Google for Nanoleaf and TP-Link by name. Each line represents a brand's share of searches for all eight smart lighting brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nanoleaf, TP-Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Hue | Nanoleaf | LIFX | WiZ | Govee | Kasa | TP-Link | Wyze |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 81.8% | 12.4% | 3.2% | 0.98% | 1.1% | 0.28% | 0.19% | 0.06% |
| Dec 2025 | 75.2% | 17% | 3.8% | 1.3% | 1.8% | 0.47% | 0.26% | 0.07% |
| Jan 2026 | 78% | 14.1% | 4.6% | 1.4% | 1.1% | 0.38% | 0.26% | 0.08% |
| Feb 2026 | 77.7% | 14.3% | 4.6% | 1.4% | 1.1% | 0.46% | 0.25% | 0.13% |
| Mar 2026 | 75.3% | 16.6% | 4.6% | 1.6% | 1.1% | 0.44% | 0.32% | 0.07% |
| Apr 2026 | 74.1% | 16.7% | 5.4% | 1.6% | 1.5% | 0.36% | 0.28% | 0.09% |
| May 2026 | 73.9% | 16.5% | 5.3% | 2% | 1.6% | 0.36% | 0.28% | 0.08% |
| Jun 2026 | 74.6% | 16.6% | 4.5% | 1.6% | 1.9% | 0.29% | 0.28% | 0.09% |
| Jul 2026 | 73.7% | 16.5% | 4.5% | 1.6% | 3% | 0.38% | 0.28% | 0.07% |
| Aug 2026 | 72.6% | 16.5% | 5.2% | 1.9% | 2.9% | 0.45% | 0.28% | 0.07% |
| Sep 2026 | 75.5% | 16.7% | 4.4% | 1.6% | 1.3% | 0.31% | 0.23% | 0.06% |
| Oct 2026 | 78.1% | 14.2% | 3.9% | 1.7% | 1.4% | 0.27% | 0.25% | 0.07% |
TP-Link sells other things too, so only its searches that name this product count here, like “tp link smart bulb”.
How has branded search for Nanoleaf and TP-Link changed worldwide over the last 12 months?
3 findings
- Nanoleaf was ahead of TP-Link in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Nanoleaf’s share of searches among smart lighting brands worldwide moved from 12.4% to 14.2%, and its estimated monthly branded searches moved from 125K to 82.1K.
- Across the 12 months ending October 2026, TP-Link’s share of searches among smart lighting brands worldwide moved from 0.19% to 0.25%, and its estimated monthly branded searches moved from 1.9K to 1.5K.
How did search popularity change for smart lighting brands worldwide in October 2026?
2 changes
In October 2026, Nanoleaf lost share of searches among smart lighting brands worldwide, from 16.7% to 14.2%.
Estimated monthly branded searches for TP-Link worldwide fell 23.4% over 12 measured months, from 1.9K to 1.5K in October 2026.
How are Nanoleaf’s and TP-Link’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Nanoleaf’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart lighting brands
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