Nanoleaf vs Philips Hue:Which is more popular?
In October 2026, Philips Hue had more branded searches than Nanoleaf among smart lighting brands worldwide. Philips Hue had about 451,000 branded searches, while Nanoleaf had 82,100. Philips Hue made up 78.1% of all smart lighting brand searches we track, and Nanoleaf accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, Philips Hue appeared in all five answers and Nanoleaf in two. Philips Hue was mentioned before Nanoleaf in every answer.
Who do people search for more?
Philips Hue, about 5 searches for every 1 for Nanoleaf
Who does AI mention more?
Philips Hue, mentioned in every answer we collected
Who does AI recommend more?
Philips Hue, named ahead of Nanoleaf in every answer
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips Hue appeared in all five answers. Nanoleaf was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Hue was listed before Nanoleaf in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TP-Link3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart lighting brand should I buy?”
Asked ChatGPT
“What are the best smart lighting brands?”
Asked ChatGPT
“What's the best smart lighting brand for a whole house?”
Searched Google, AI Overview
“smart lights for home”
Searched Google, AI Overview
“smart home lighting”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Nanoleaf or Philips Hue more popular in search?
This chart shows how often people search Google for Nanoleaf and Philips Hue by name. Each line represents a brand's share of searches for all eight smart lighting brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Philips Hue, Nanoleaf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Hue | Nanoleaf | LIFX | WiZ | Govee | Kasa | TP-Link | Wyze |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 81.8% | 12.4% | 3.2% | 0.98% | 1.1% | 0.28% | 0.19% | 0.06% |
| Dec 2025 | 75.2% | 17% | 3.8% | 1.3% | 1.8% | 0.47% | 0.26% | 0.07% |
| Jan 2026 | 78% | 14.1% | 4.6% | 1.4% | 1.1% | 0.38% | 0.26% | 0.08% |
| Feb 2026 | 77.7% | 14.3% | 4.6% | 1.4% | 1.1% | 0.46% | 0.25% | 0.13% |
| Mar 2026 | 75.3% | 16.6% | 4.6% | 1.6% | 1.1% | 0.44% | 0.32% | 0.07% |
| Apr 2026 | 74.1% | 16.7% | 5.4% | 1.6% | 1.5% | 0.36% | 0.28% | 0.09% |
| May 2026 | 73.9% | 16.5% | 5.3% | 2% | 1.6% | 0.36% | 0.28% | 0.08% |
| Jun 2026 | 74.6% | 16.6% | 4.5% | 1.6% | 1.9% | 0.29% | 0.28% | 0.09% |
| Jul 2026 | 73.7% | 16.5% | 4.5% | 1.6% | 3% | 0.38% | 0.28% | 0.07% |
| Aug 2026 | 72.6% | 16.5% | 5.2% | 1.9% | 2.9% | 0.45% | 0.28% | 0.07% |
| Sep 2026 | 75.5% | 16.7% | 4.4% | 1.6% | 1.3% | 0.31% | 0.23% | 0.06% |
| Oct 2026 | 78.1% | 14.2% | 3.9% | 1.7% | 1.4% | 0.27% | 0.25% | 0.07% |
How has branded search for Nanoleaf and Philips Hue changed worldwide over the last 12 months?
3 findings
- Philips Hue was ahead of Nanoleaf in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Nanoleaf’s share of searches among smart lighting brands worldwide moved from 12.4% to 14.2%, and its estimated monthly branded searches moved from 125K to 82.1K.
- Across the 12 months ending October 2026, Philips Hue’s share of searches among smart lighting brands worldwide moved from 81.8% to 78.1%, and its estimated monthly branded searches moved from 825K to 451K.
How did search popularity change for smart lighting brands worldwide in October 2026?
2 changes
In October 2026, Philips Hue gained share of searches among smart lighting brands worldwide, from 75.5% to 78.1%.
In October 2026, Nanoleaf lost share of searches among smart lighting brands worldwide, from 16.7% to 14.2%.
How are Nanoleaf’s and Philips Hue’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Nanoleaf’s and Philips Hue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nanoleaf
2 branded search terms
- nanoleaf
- nanoleaf lights
Philips Hue
3 branded search terms
- philips hue
- philips hue smart lighting
- philipshue
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