Brandwave

ASUS vs PlayStation:Which is more popular?

In September 2026, PlayStation had more branded searches than ASUS among gaming console brands worldwide. PlayStation had about 6.1 million branded searches, while ASUS had 1.8 million. PlayStation made up 30.3% of all gaming console brand searches we track, and ASUS accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about gaming console brands, PlayStation appeared in all five answers and ASUS in none.

Among gaming console brands worldwide in September 2026

Who do people search for more?

PlayStation, about 3 searches for every 1 for ASUS

PlayStation 6.1M searchesASUS 1.8M searches

Who does AI mention more?

PlayStation, mentioned in every answer we collected

PlayStation in 5 of 5ASUS in 0 of 5

Who does AI recommend more?

PlayStation, the only one of the two named

PlayStation first in 4ASUS never named

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Top gaming console brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PlayStation appeared in all five answers. ASUS did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PlayStation1st
  2. Xbox2nd
  3. Nintendo Switch3rd
  4. ASUS–
  5. Valve–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlayStation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nintendo Switch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Valve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming console brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is ASUS or PlayStation more popular in search?

This chart shows how often people search Google for ASUS and PlayStation by name. Each line represents a brand's share of searches for all five gaming console brands we track, month by month, from English-language searches worldwide.

ASUS and PlayStation among gaming console brands worldwide, by month

Share of searches by month for PlayStation, ASUS. The figures are in the table below the chart.

View monthly share of searches table
MonthXboxPlayStationNintendo SwitchASUSValve
Oct 202542%23.4%23.4%8.6%2.6%
Nov 202540.4%22.2%27.1%6.6%3.6%
Dec 202537.9%24.5%29.9%6%1.8%
Jan 202640.6%21.8%26.7%8%2.9%
Feb 202639.4%26.4%21.6%9.7%2.9%
Mar 202639.9%26.2%21.4%9.6%2.9%
Apr 202637.9%25.8%25.8%7.7%2.8%
May 202638.3%25.6%25.6%7.7%2.8%
Jun 202637.7%21%31.4%7.7%2.3%
Jul 202640.5%27.6%22.6%6.8%2.5%
Aug 202644.4%24.2%19.8%8.9%2.7%
Sep 202637.7%30.3%20.2%9.1%2.7%

How has the ASUS and PlayStation comparison changed over the last 12 months?

3 findings
  • PlayStation was ahead of ASUS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASUS’s share of searches among gaming console brands worldwide moved from 8.6% to 9.1%, and its estimated monthly branded searches held steady at 1.8M.
  • Across the 12 months ending September 2026, PlayStation’s share of searches among gaming console brands worldwide moved from 23.4% to 30.3%, and its estimated monthly branded searches moved from 5M to 6.1M.

How did search popularity change for gaming console brands worldwide in September 2026?

1 change
  1. In September 2026, PlayStation gained share of searches among gaming console brands worldwide, from 24.2% to 30.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASUS’s and PlayStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

1 branded search term

  • asus

PlayStation

1 branded search term

  • playstation

How the Brand Demand Index is measured

Other head-to-heads among gaming console brands

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