Brandwave

How popular isPlayStation?

In September 2026, people searched for PlayStation by name about 6.1 million times worldwide, a 22.4% increase from the previous year. These searches made up 30.3% of all global gaming console brand searches, placing PlayStation second out of five brands. When we asked both ChatGPT and Google AI Overviews about gaming console brands, PlayStation appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

PlayStation is the second most searched of 5 competitors and the most recommended in AI answers.

  1. XboxShare of searches 37.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. PlayStationShare of searches 30.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Nintendo SwitchShare of searches 20.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ASUSShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ValveShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top gaming console brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PlayStation appeared in all five answers. PlayStation is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PlayStation1st
  2. Xbox2nd
  3. Nintendo Switch3rd
  4. ASUS–
  5. Valve–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlayStation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nintendo Switch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Valve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming console brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which gaming console brands compete with PlayStation?

PlayStation against gaming console brands worldwide, by month

Share of searches by month for Xbox, PlayStation, Nintendo Switch, ASUS, Valve. The figures are in the table below the chart.

View monthly share of searches table
MonthXboxPlayStationNintendo SwitchASUSValve
Oct 202542%23.4%23.4%8.6%2.6%
Nov 202540.4%22.2%27.1%6.6%3.6%
Dec 202537.9%24.5%29.9%6%1.8%
Jan 202640.6%21.8%26.7%8%2.9%
Feb 202639.4%26.4%21.6%9.7%2.9%
Mar 202639.9%26.2%21.4%9.6%2.9%
Apr 202637.9%25.8%25.8%7.7%2.8%
May 202638.3%25.6%25.6%7.7%2.8%
Jun 202637.7%21%31.4%7.7%2.3%
Jul 202640.5%27.6%22.6%6.8%2.5%
Aug 202644.4%24.2%19.8%8.9%2.7%
Sep 202637.7%30.3%20.2%9.1%2.7%

  1. 1.Xbox

    37.7%

    Held 1st. 7.6M estimated branded searches, -16.8% vs prior month. Share -6.7 points.

  2. 2.PlayStation

    30.3%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +6 points.

  3. 3.Nintendo Switch

    20.2%

    Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.ASUS

    9.1%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Valve

    2.7%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between PlayStation and its closest rivals

Every comparison with PlayStation

9 comparisons

How has branded search demand for PlayStation changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PlayStation worldwide rose from 5M to 6.1M.
  • Across the 12 months ending September 2026, PlayStation’s share of searches among gaming console brands worldwide increased from 23.4% to 30.3%.
  • Across the 12 months ending September 2026, PlayStation’s share of searches among gaming console brands worldwide peaked at 30.3% in September 2026 and was lowest at 21% in June 2026.
  • Across the 12 months ending September 2026, PlayStation rose from 3rd to 2nd among gaming console brands worldwide.

How did search popularity change for gaming console brands worldwide in September 2026?

3 changes

  1. In September 2026, PlayStation gained share of searches among gaming console brands worldwide, from 24.2% to 30.3%.

  2. In September 2026, Xbox lost share of searches among gaming console brands worldwide, from 44.4% to 37.7%.

  3. Estimated monthly branded searches for Nintendo Switch worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

How are PlayStation’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using PlayStation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • playstation

How the Brand Demand Index is measured

Who owns PlayStation?

PlayStation is owned by Sony. Brandwave also tracks PlayStation VR2 and Sony, owned by the same company, worldwide.

Do you work for PlayStation? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does PlayStation compete?

PlayStation is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video game consoles2nd of 630.2%Show ranking
Gaming console brands2nd of 530.3%Shown above
Gaming platforms2nd of 533.6%Show ranking
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Is PlayStation your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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