Brandwave

Nintendo Switch vs PlayStation:Which is more popular?

In September 2026, PlayStation had more branded searches than Nintendo Switch among gaming console brands worldwide. PlayStation had about 6.1 million branded searches, while Nintendo Switch had 4.1 million. PlayStation made up 30.3% of all gaming console brand searches we track, and Nintendo Switch accounted for 20.2%. When we asked ChatGPT and Google AI Overviews about gaming console brands, both Nintendo Switch and PlayStation appeared in all five answers. PlayStation was mentioned before Nintendo Switch in every answer.

Among gaming console brands worldwide in September 2026

Who do people search for more?

PlayStation, about 50% more searches than Nintendo Switch

PlayStation 6.1M searchesNintendo Switch 4.1M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Nintendo Switch in 5 of 5PlayStation in 5 of 5

Who does AI recommend more?

PlayStation, named ahead of Nintendo Switch in every answer

PlayStation first in 4Nintendo Switch never first

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Top gaming console brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Nintendo Switch and PlayStation showed up in all five answers. PlayStation was listed before Nintendo Switch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PlayStation1st
  2. Xbox2nd
  3. Nintendo Switch3rd
  4. ASUS–
  5. Valve–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlayStation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nintendo Switch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Valve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming console brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Nintendo Switch or PlayStation more popular in search?

This chart shows how often people search Google for Nintendo Switch and PlayStation by name. Each line represents a brand's share of searches for all five gaming console brands we track, month by month, from English-language searches worldwide.

Nintendo Switch and PlayStation among gaming console brands worldwide, by month

Share of searches by month for PlayStation, Nintendo Switch. The figures are in the table below the chart.

View monthly share of searches table
MonthXboxPlayStationNintendo SwitchASUSValve
Oct 202542%23.4%23.4%8.6%2.6%
Nov 202540.4%22.2%27.1%6.6%3.6%
Dec 202537.9%24.5%29.9%6%1.8%
Jan 202640.6%21.8%26.7%8%2.9%
Feb 202639.4%26.4%21.6%9.7%2.9%
Mar 202639.9%26.2%21.4%9.6%2.9%
Apr 202637.9%25.8%25.8%7.7%2.8%
May 202638.3%25.6%25.6%7.7%2.8%
Jun 202637.7%21%31.4%7.7%2.3%
Jul 202640.5%27.6%22.6%6.8%2.5%
Aug 202644.4%24.2%19.8%8.9%2.7%
Sep 202637.7%30.3%20.2%9.1%2.7%

How has the Nintendo Switch and PlayStation comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: PlayStation took it in February 2026, Nintendo Switch took it in June 2026, PlayStation took it in July 2026.
  • Across the 12 months ending September 2026, Nintendo Switch’s share of searches among gaming console brands worldwide moved from 23.4% to 20.2%, and its estimated monthly branded searches moved from 5M to 4.1M.
  • Across the 12 months ending September 2026, PlayStation’s share of searches among gaming console brands worldwide moved from 23.4% to 30.3%, and its estimated monthly branded searches moved from 5M to 6.1M.

How did search popularity change for gaming console brands worldwide in September 2026?

2 changes
  1. In September 2026, PlayStation gained share of searches among gaming console brands worldwide, from 24.2% to 30.3%.

  2. Estimated monthly branded searches for Nintendo Switch worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nintendo Switch’s and PlayStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nintendo Switch

1 branded search term

  • nintendo switch

PlayStation

1 branded search term

  • playstation

How the Brand Demand Index is measured

Other head-to-heads among gaming console brands

Creator with pink hair and a pink jacket

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