Brandwave

ARRIS SURFboard vs ASUS:Which is more popular?

In September 2026, ASUS had more branded searches than ARRIS SURFboard among modem router brands worldwide. ASUS had about 1.8 million branded searches, while ARRIS SURFboard had 17,500. ASUS made up 90.7% of all modem router brand searches we track, and ARRIS SURFboard accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about modem router brands, ARRIS SURFboard and ASUS each appeared in three of the four answers. ASUS was mentioned before ARRIS SURFboard in two out of three answers.

Among modem router brands worldwide in September 2026

Who do people search for more?

ASUS, about 105 searches for every 1 for ARRIS SURFboard

ASUS 1.8M searchesARRIS SURFboard 17.5K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

ARRIS SURFboard in 3 of 4ASUS in 3 of 4

Who does AI recommend more?

ASUS, named ahead of ARRIS SURFboard in 2 of 3 answers

ASUS first in 2ARRIS SURFboard first in 1

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Top modem router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ARRIS SURFboard and ASUS were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ASUS was listed before ARRIS SURFboard in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASUS1st
  2. TP-Link2nd
  3. NETGEAR3rd
  4. ARRIS SURFboard4th
  5. Motorola5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NETGEAR4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ASUS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ARRIS SURFboard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Motorola3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about modem router brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ARRIS SURFboard or ASUS more popular in search?

This chart shows how often people search Google for ARRIS SURFboard and ASUS by name. Each line represents a brand's share of searches for all five modem router brands we track, month by month, from English-language searches worldwide.

ARRIS SURFboard and ASUS among modem router brands worldwide, by month

Share of searches by month for ASUS, ARRIS SURFboard. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSNETGEARTP-LinkARRIS SURFboardMotorola
Oct 202588.8%8%2%1.1%0.13%
Nov 202588.8%8%2%1.1%0.12%
Dec 202588.7%8%2%1.2%0.12%
Jan 202688.8%8%2%1.1%0.12%
Feb 202690.3%6.7%2%0.97%0.1%
Mar 202688.9%8%2%0.97%0.12%
Apr 202688.4%8%2.4%1.2%0.13%
May 202688.8%8%2%1.2%0.12%
Jun 202690.6%6.7%1.6%0.99%0.11%
Jul 202688.3%7.9%2.4%1.2%0.13%
Aug 202690.3%6.7%2%0.97%0.11%
Sep 202690.7%6.7%1.6%0.87%0.1%

How has the ARRIS SURFboard and ASUS comparison changed over the last 12 months?

3 findings
  • ASUS was ahead of ARRIS SURFboard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ARRIS SURFboard’s share of searches among modem router brands worldwide moved from 1.1% to 0.87%, and its estimated monthly branded searches moved from 22.7K to 17.5K.
  • Across the 12 months ending September 2026, ASUS’s share of searches among modem router brands worldwide moved from 88.8% to 90.7%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for modem router brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for ARRIS SURFboard worldwide fell 22.9% over 12 measured months, from 22.7K to 17.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ARRIS SURFboard’s and ASUS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ARRIS SURFboard

3 branded search terms

  • arris modem
  • arris surfboard
  • surfboard modem

ASUS

1 branded search term

  • asus

How the Brand Demand Index is measured

Other head-to-heads among modem router brands

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