Brandwave

How popular isARRIS SURFboard?

In September 2026, people searched for ARRIS SURFboard by name about 17,500 times worldwide, a 22.9% decrease from the previous year. These searches made up 6.3% of all global modem router brand searches, placing ARRIS SURFboard fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about modem router brands, ARRIS SURFboard appeared in three of the four answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

ARRIS SURFboard is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. NETGEARShare of searches 48.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. ASUSShare of searches 32.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. TP-LinkShare of searches 11.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. ARRIS SURFboardShare of searches 6.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. MotorolaShare of searches 0.73%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
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Top modem router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ARRIS SURFboard was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ARRIS SURFboard is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASUS1st
  2. TP-Link2nd
  3. NETGEAR3rd
  4. ARRIS SURFboard4th
  5. Motorola5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NETGEAR4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ASUS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ARRIS SURFboard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Motorola3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about modem router brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which modem router brands compete with ARRIS SURFboard?

ARRIS SURFboard against modem router brands worldwide, by month

Share of searches by month for NETGEAR, ASUS, TP-Link, ARRIS SURFboard. The figures are in the table below the chart.

View monthly share of searches table
MonthNETGEARASUSTP-LinkARRIS SURFboardMotorola
Oct 202548.4%32.3%11.9%6.7%0.76%
Nov 202548.4%32.3%11.9%6.7%0.73%
Dec 202548.2%32.1%11.8%7.1%0.72%
Jan 202648.4%32.3%11.9%6.7%0.73%
Feb 202646.9%31.5%14.1%6.8%0.7%
Mar 202651.8%28.4%12.7%6.3%0.78%
Apr 202646.9%31.4%14.1%6.8%0.76%
May 202648.1%32.3%11.8%7.1%0.72%
Jun 202648.1%32.2%11.8%7.1%0.82%
Jul 202646.7%31.3%14%7.3%0.75%
Aug 202646.9%31.4%14.1%6.8%0.76%
Sep 202648.5%32.5%11.9%6.3%0.73%

  1. 1.NETGEAR

    48.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.ASUS

    32.5%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.TP-Link

    11.9%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  4. 4.ARRIS SURFboard

    6.3%

    Held 4th. 17.5K estimated branded searches, -11.2% vs prior month. Share -0.6 points.

  5. 5.Motorola

    0.73%

    Held 5th. 2K estimated branded searches, -7.3% vs prior month. Share 0 points.

Compare popularity between ARRIS SURFboard and its closest rivals

Every comparison with ARRIS SURFboard

4 comparisons

How has branded search demand for ARRIS SURFboard changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ARRIS SURFboard worldwide fell from 22.7K to 17.5K.
  • Across the 12 months ending September 2026, ARRIS SURFboard’s share of searches among modem router brands worldwide peaked at 7.3% in July 2026 and was lowest at 6.3% in March 2026.

How did search popularity change for modem router brands worldwide in September 2026?

5 changes

  1. In September 2026, NETGEAR gained share of searches among modem router brands worldwide, from 46.9% to 48.5%.

  2. In September 2026, ASUS gained share of searches among modem router brands worldwide, from 31.4% to 32.5%.

  3. In September 2026, TP-Link lost share of searches among modem router brands worldwide, from 14.1% to 11.9%.

  4. In September 2026, ARRIS SURFboard lost share of searches among modem router brands worldwide, from 6.8% to 6.3%.

  5. Estimated monthly branded searches for Motorola worldwide fell 22.3% over 12 measured months, from 2.6K to 2K in September 2026.

How are ARRIS SURFboard’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ARRIS SURFboard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arris modem
  • arris surfboard
  • surfboard modem

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How the Brand Demand Index is measured

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