Brandwave

How popular isMotorola?

In September 2026, people searched for Motorola by name about 2,020 times worldwide, a 22.3% decrease from the previous year. These searches made up 0.1% of all global modem router brand searches, placing Motorola fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about modem router brands, Motorola appeared in three of the four answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Motorola is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. ASUSShare of searches 90.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. NETGEARShare of searches 6.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. TP-LinkShare of searches 1.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. ARRIS SURFboardShare of searches 0.87%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. MotorolaShare of searches 0.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
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Top modem router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Motorola was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Motorola is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASUS1st
  2. TP-Link2nd
  3. NETGEAR3rd
  4. ARRIS SURFboard4th
  5. Motorola5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NETGEAR4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ASUS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ARRIS SURFboard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Motorola3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about modem router brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which modem router brands compete with Motorola?

Motorola against modem router brands worldwide, by month

Share of searches by month for ASUS, NETGEAR, Motorola. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSNETGEARTP-LinkARRIS SURFboardMotorola
Oct 202588.8%8%2%1.1%0.13%
Nov 202588.8%8%2%1.1%0.12%
Dec 202588.7%8%2%1.2%0.12%
Jan 202688.8%8%2%1.1%0.12%
Feb 202690.3%6.7%2%0.97%0.1%
Mar 202688.9%8%2%0.97%0.12%
Apr 202688.4%8%2.4%1.2%0.13%
May 202688.8%8%2%1.2%0.12%
Jun 202690.6%6.7%1.6%0.99%0.11%
Jul 202688.3%7.9%2.4%1.2%0.13%
Aug 202690.3%6.7%2%0.97%0.11%
Sep 202690.7%6.7%1.6%0.87%0.1%

  1. 1.ASUS

    90.7%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.NETGEAR

    6.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.TP-Link

    1.6%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  4. 4.ARRIS SURFboard

    0.87%

    Held 4th. 17.5K estimated branded searches, -11.2% vs prior month. Share -0.1 points.

  5. 5.Motorola

    0.1%

    Held 5th. 2K estimated branded searches, -7.3% vs prior month. Share 0 points.

Compare popularity between Motorola and its closest rivals

Every comparison with Motorola

4 comparisons

How has branded search demand for Motorola changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Motorola worldwide fell from 2.6K to 2K.
  • Across the 12 months ending September 2026, Motorola’s share of searches among modem router brands worldwide held steady, from 0.13% to 0.1%.

How did search popularity change for modem router brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for ARRIS SURFboard worldwide fell 22.9% over 12 measured months, from 22.7K to 17.5K in September 2026.

  2. Estimated monthly branded searches for Motorola worldwide fell 22.3% over 12 measured months, from 2.6K to 2K in September 2026.

  3. Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Motorola’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Motorola’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • motorola modem
  • motorola router

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How the Brand Demand Index is measured

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