Brandwave

ASUS vs NETGEAR:Which is searched more?

In September 2026, ASUS had more branded searches than NETGEAR among modem router brands worldwide. ASUS was estimated to have 1.8M branded searches compared to NETGEAR’s 135K, and held a 91.6% Share of Search versus NETGEAR’s 6.8%. These are worldwide searches for English-language branded terms.

Share of Search among modem router brands worldwide in September 2026Which is more popular in search, ASUS or NETGEAR?
ASUS91.6%1.8M searches
vs
NETGEAR6.8%135K searches

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Which is more popular in search, ASUS or NETGEAR?

Compare the modem router brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ASUS and NETGEAR among modem router brands worldwide, by month

Share of Search by month for ASUS, NETGEAR. The figures are in the table below the chart.

View monthly share of search table
MonthASUSNETGEARTP-Link
Oct 202589.9%8.1%2%
Nov 202589.9%8.1%2%
Dec 202589.9%8.1%2%
Jan 202689.9%8.1%2%
Feb 202691.2%6.7%2%
Mar 202689.9%8.1%2%
Apr 202689.5%8.1%2.4%
May 202689.9%8.1%2%
Jun 202691.6%6.8%1.7%
Jul 202689.5%8.1%2.4%
Aug 202691.2%6.7%2%
Sep 202691.6%6.8%1.7%

How has the ASUS and NETGEAR comparison changed over the last 12 months?

  • ASUS was ahead of NETGEAR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASUS’s estimated Share of Search among modem router brands worldwide moved from 89.9% to 91.6%, and its estimated monthly branded searches held steady at 1.8M.
  • Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among modem router brands worldwide moved from 8.1% to 6.8%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for modem router brands worldwide in September 2026?

  1. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

1 branded search term

  • asus

NETGEAR

1 branded search term

  • netgear

How the Brand Demand Index is measured

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