Brandwave

ASUS vs NETGEAR:Which is more popular?

In September 2026, ASUS had more branded searches than NETGEAR among wi-fi extender brands worldwide. ASUS had about 1.8 million branded searches, while NETGEAR had 135,000. ASUS made up 50.1% of all wi-fi extender brand searches we track, and NETGEAR accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about wi-fi extender brands, NETGEAR appeared in four of the five answers and ASUS in two. NETGEAR was mentioned before ASUS in every answer.

Among wi-fi extender brands worldwide in September 2026

Who do people search for more?

ASUS, about 14 searches for every 1 for NETGEAR

ASUS 1.8M searchesNETGEAR 135K searches

Who does AI mention more?

NETGEAR, mentioned in 4 of 5 answers, ASUS in 2

NETGEAR in 4 of 5ASUS in 2 of 5

Who does AI recommend more?

NETGEAR, named ahead of ASUS in every answer

NETGEAR first in 3ASUS never first

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Top wi-fi extender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NETGEAR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ASUS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NETGEAR was listed before ASUS in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. ASUS3rd
  4. Linksys4th
  5. eero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linksys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wi-fi extender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ASUS or NETGEAR more popular in search?

This chart shows how often people search Google for ASUS and NETGEAR by name. Each line represents a brand's share of searches for all five wi-fi extender brands we track, month by month, from English-language searches worldwide.

ASUS and NETGEAR among wi-fi extender brands worldwide, by month

Share of searches by month for ASUS, NETGEAR. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkeeroNETGEARLinksys
Oct 202545.5%45.5%3.4%4.1%1.5%
Nov 202545.5%45.5%3.4%4.1%1.5%
Dec 202545.5%45.5%3.4%4.1%1.5%
Jan 202645.5%45.5%3.4%4.1%1.5%
Feb 202650.5%41.4%3%3.7%1.4%
Mar 202649.6%40.6%3.7%4.5%1.6%
Apr 202645.2%45.2%4.1%4.1%1.5%
May 202645.2%45.2%4.1%4.1%1.5%
Jun 202650.1%41.1%3.7%3.7%1.4%
Jul 202644.8%44.8%4.9%4%1.5%
Aug 202650.1%41.1%3.7%3.7%1.4%
Sep 202650.1%41.1%3.7%3.7%1.4%

How has the ASUS and NETGEAR comparison changed over the last 12 months?

3 findings
  • ASUS was ahead of NETGEAR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASUS’s share of searches among wi-fi extender brands worldwide moved from 45.5% to 50.1%, and its estimated monthly branded searches held steady at 1.8M.
  • Across the 12 months ending September 2026, NETGEAR’s share of searches among wi-fi extender brands worldwide moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for wi-fi extender brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASUS’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

1 branded search term

  • asus

NETGEAR

1 branded search term

  • netgear

How the Brand Demand Index is measured

Other head-to-heads among wi-fi extender brands

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