ASUS vs TP-Link:Which is more popular?
In September 2026, ASUS had more branded searches than TP-Link among wi-fi extender brands worldwide. ASUS had about 1.8 million branded searches, while TP-Link had 1.5 million. ASUS made up 50.1% of all wi-fi extender brand searches we track, and TP-Link accounted for 41.1%. When we asked ChatGPT and Google AI Overviews about wi-fi extender brands, TP-Link appeared in all five answers and ASUS in two. TP-Link was mentioned before ASUS in every answer.
Who do people search for more?
ASUS, about 22% more searches than TP-Link
Who does AI mention more?
TP-Link, mentioned in every answer we collected
Who does AI recommend more?
TP-Link, named ahead of ASUS in every answer
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Top wi-fi extender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. ASUS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link was listed before ASUS in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NETGEAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linksys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wi-fi extender brands
5 answers
Asked ChatGPT
“Which wi-fi extender brand should I buy?”
Asked ChatGPT
“What are the best wi-fi extender brands?”
Asked ChatGPT
“What's the best wi-fi extender brand for better home coverage?”
Searched Google, AI Overview
“wifi extender”
Searched Google, AI Overview
“mesh wifi extender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ASUS or TP-Link more popular in search?
This chart shows how often people search Google for ASUS and TP-Link by name. Each line represents a brand's share of searches for all five wi-fi extender brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ASUS, TP-Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | ASUS | TP-Link | eero | NETGEAR | Linksys |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 45.5% | 3.4% | 4.1% | 1.5% |
| Nov 2025 | 45.5% | 45.5% | 3.4% | 4.1% | 1.5% |
| Dec 2025 | 45.5% | 45.5% | 3.4% | 4.1% | 1.5% |
| Jan 2026 | 45.5% | 45.5% | 3.4% | 4.1% | 1.5% |
| Feb 2026 | 50.5% | 41.4% | 3% | 3.7% | 1.4% |
| Mar 2026 | 49.6% | 40.6% | 3.7% | 4.5% | 1.6% |
| Apr 2026 | 45.2% | 45.2% | 4.1% | 4.1% | 1.5% |
| May 2026 | 45.2% | 45.2% | 4.1% | 4.1% | 1.5% |
| Jun 2026 | 50.1% | 41.1% | 3.7% | 3.7% | 1.4% |
| Jul 2026 | 44.8% | 44.8% | 4.9% | 4% | 1.5% |
| Aug 2026 | 50.1% | 41.1% | 3.7% | 3.7% | 1.4% |
| Sep 2026 | 50.1% | 41.1% | 3.7% | 3.7% | 1.4% |
How has the ASUS and TP-Link comparison changed over the last 12 months?
3 findings
- ASUS was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among wi-fi extender brands worldwide moved from 45.5% to 50.1%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, TP-Link’s share of searches among wi-fi extender brands worldwide moved from 45.5% to 41.1%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for wi-fi extender brands worldwide in September 2026?
1 change
Estimated monthly branded searches for TP-Link worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASUS’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wi-fi extender brands
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