Brandwave

How popular isD-Link?

In September 2026, people searched for D-Link by name about 150,000 times worldwide, a 17.8% decrease from the previous year. These searches made up 2.5% of all global Wi-Fi extender brand searches, placing D-Link fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about Wi-Fi extender brands, D-Link appeared in one of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

D-Link is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. TP-LinkShare of searches 65.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NETGEARShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. eeroShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. D-LinkShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. LinksysShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top Wi-Fi extender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, D-Link was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. D-Link is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. NETGEAR2nd
  3. ASUS3rd
  4. Linksys4th
  5. D-Link5th
  6. eero–
  7. Ubiquiti–
  8. Google Nest Wifi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D-Link1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linksys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wi-Fi extender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which Wi-Fi extender brands compete with D-Link?

D-Link against Wi-Fi extender brands worldwide, by month

Share of searches by month for TP-Link, NETGEAR, eero, D-Link, Linksys. The figures are in the table below the chart.

View monthly share of searches table
MonthTP-LinkNETGEAReeroD-LinkLinksysASUSUbiquitiGoogle Nest Wifi
Oct 202562%19.4%10.8%2.5%2.6%1.8%0.44%0.41%
Nov 202566.1%15.7%10.4%2.4%2.4%2%0.44%0.4%
Dec 202566.3%15.6%10.3%2.3%2.5%2%0.39%0.58%
Jan 202668.1%15.6%8.7%2.4%2.5%1.8%0.4%0.5%
Feb 202668.3%15.4%8.8%2.4%2.4%1.8%0.43%0.48%
Mar 202668.2%14.5%9.6%2.6%2.3%1.9%0.44%0.45%
Apr 202668.1%14.9%9.9%2.3%2.3%1.7%0.44%0.46%
May 202664.9%15.1%12.3%2.3%2.4%2%0.48%0.47%
Jun 202666.8%14.3%11.5%2.5%2.2%1.9%0.47%0.44%
Jul 202666.9%15.2%10.5%2.3%2.5%1.7%0.45%0.4%
Aug 202665.5%15%12.2%2.3%2%2%0.44%0.49%
Sep 202665.5%13.8%13.4%2.5%2.1%1.9%0.44%0.43%

  1. 1.TP-Link

    65.5%

    Held 1st. 199K estimated branded searches, -7.7% vs prior month. Share 0 points.

  2. 2.NETGEAR

    13.8%

    Held 2nd. 41.7K estimated branded searches, -15.6% vs prior month. Share -1.3 points.

  3. 3.eero

    13.4%

    Held 3rd. 40.5K estimated branded searches, +0.75% vs prior month. Share +1.1 points.

  4. 4.D-Link

    2.5%

    Held 4th. 7.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Linksys

    2.1%

    Held 5th. 6.4K estimated branded searches, -4.5% vs prior month. Share +0.1 points.

  6. 6.ASUS

    1.9%

    Held 6th. 5.8K estimated branded searches, -12.1% vs prior month. Share -0.1 points.

  7. 7.Ubiquiti

    0.44%

    Moved from 8th to 7th. 1.3K estimated branded searches, -7.6% vs prior month. Share 0 points.

  8. 8.Google Nest Wifi

    0.43%

    Moved from 7th to 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

D-Link, TP-Link and 6 other brands sell other things too, so only their searches that name this product count here, like “dlink extender”.

Compare popularity between D-Link and its closest rivals

Every comparison with D-Link

12 comparisons

How has branded search demand for D-Link changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for D-Link worldwide fell from 183K to 150K.
  • Across the 12 months ending September 2026, D-Link rose from 5th to 4th among Wi-Fi extender brands worldwide.

How did search popularity change for Wi-Fi extender brands worldwide in September 2026?

5 changes

  1. In September 2026, eero gained share of searches among Wi-Fi extender brands worldwide, from 12.2% to 13.4%.

  2. In September 2026, NETGEAR lost share of searches among Wi-Fi extender brands worldwide, from 15% to 13.8%.

  3. In September 2026, Ubiquiti rose from 8th to 7th among Wi-Fi extender brands worldwide.

  4. In September 2026, Google Nest Wifi fell from 7th to 8th among Wi-Fi extender brands worldwide.

  5. Estimated monthly branded searches for Linksys worldwide fell 22% over 12 measured months, from 8.2K to 6.4K in September 2026.

How are D-Link’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using D-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dlink
  • dlink extender
  • dlink managed switch
  • dlink network switch
  • dlink poe switch
  • dlink range extender
  • dlink wifi booster
  • dlink wifi extender

Do you work for D-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does D-Link compete?

D-Link is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wi-Fi extender brands4th of 82.5%Shown above
Network switch brands6th of 96%Show ranking
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