Brandwave

D-Link vs Zyxel:Which is more popular by branded search?

In August 2026, D-Link had more branded searches than Zyxel among network switch brands worldwide. D-Link was estimated to have 135K branded searches compared to Zyxel’s 2.9K, and held a 4% Share of Search versus Zyxel’s 0.09%. These are worldwide searches for English-language branded terms.

Share of Search among network switch brands worldwide in August 2026Which is more popular in search, D-Link or Zyxel?
D-Link4%135K searches
vs
Zyxel0.09%2.9K searches

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Which is more popular in search, D-Link or Zyxel?

Compare the network switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

D-Link and Zyxel among network switch brands worldwide, by month

Share of Search by month for D-Link, Zyxel. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkWebexUbiquitiNETGEARD-LinkZyxel
Oct 202556.5%18.7%13.5%7.2%4%0.09%
Nov 202556.5%18.6%13.5%7.2%4%0.09%
Dec 202556.7%18.3%13.5%7.3%4%0.09%
Jan 202656.6%18.6%13.5%7.2%4%0.09%
Feb 202656.5%18.5%13.4%7.5%4%0.11%
Mar 202652.8%20.4%14.7%7.7%4.4%0.12%
Apr 202654.7%21.4%12.6%7.4%3.8%0.1%
May 202657%18%13%8%3.9%0.1%
Jun 202657.6%18.2%13.1%7.2%3.9%0.08%
Jul 202657.5%18.2%13.1%7.2%3.9%0.08%
Aug 202659.5%15.6%13.4%7.4%4%0.09%
Sep 2026——————

How has the D-Link and Zyxel comparison changed over the last 12 months?

  • D-Link was ahead of Zyxel in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, D-Link’s estimated Share of Search among network switch brands worldwide held steady at 4%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 11 months ending August 2026, Zyxel’s estimated Share of Search among network switch brands worldwide held steady at 0.09%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for network switch brands worldwide in August 2026?

  1. Estimated monthly branded searches for Zyxel worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  2. Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using D-Link’s and Zyxel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1 branded search term

  • d-link

Zyxel

1 branded search term

  • zyxel switch

How the Brand Demand Index is measured

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