How popular isUbiquiti?
In September 2026, people searched for Ubiquiti by name about 474,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 0.44% of all global Wi-Fi extender brand searches, placing Ubiquiti seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about Wi-Fi extender brands, Ubiquiti did not appear in any of the answers.
Ubiquiti is the seventh most searched of 8 competitors and not listed in any AI answer.
TP-LinkShare of searches 65.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NETGEARShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
eeroShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
D-LinkShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
UbiquitiShare of searches 0.44%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top Wi-Fi extender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ubiquiti did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NETGEAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- D-Link1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linksys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- eero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wi-Fi extender brands
5 answers
Asked ChatGPT
“Which wi-fi extender brand should I buy?”
Asked ChatGPT
“What are the best wi-fi extender brands?”
Asked ChatGPT
“What's the best wi-fi extender brand for better home coverage?”
Searched Google, AI Overview
“wifi extender”
Searched Google, AI Overview
“mesh wifi extender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which Wi-Fi extender brands compete with Ubiquiti?
Share of searches by month for TP-Link, NETGEAR, eero, D-Link, Linksys, Ubiquiti. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link | NETGEAR | eero | D-Link | Linksys | ASUS | Ubiquiti | Google Nest Wifi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62% | 19.4% | 10.8% | 2.5% | 2.6% | 1.8% | 0.44% | 0.41% |
| Nov 2025 | 66.1% | 15.7% | 10.4% | 2.4% | 2.4% | 2% | 0.44% | 0.4% |
| Dec 2025 | 66.3% | 15.6% | 10.3% | 2.3% | 2.5% | 2% | 0.39% | 0.58% |
| Jan 2026 | 68.1% | 15.6% | 8.7% | 2.4% | 2.5% | 1.8% | 0.4% | 0.5% |
| Feb 2026 | 68.3% | 15.4% | 8.8% | 2.4% | 2.4% | 1.8% | 0.43% | 0.48% |
| Mar 2026 | 68.2% | 14.5% | 9.6% | 2.6% | 2.3% | 1.9% | 0.44% | 0.45% |
| Apr 2026 | 68.1% | 14.9% | 9.9% | 2.3% | 2.3% | 1.7% | 0.44% | 0.46% |
| May 2026 | 64.9% | 15.1% | 12.3% | 2.3% | 2.4% | 2% | 0.48% | 0.47% |
| Jun 2026 | 66.8% | 14.3% | 11.5% | 2.5% | 2.2% | 1.9% | 0.47% | 0.44% |
| Jul 2026 | 66.9% | 15.2% | 10.5% | 2.3% | 2.5% | 1.7% | 0.45% | 0.4% |
| Aug 2026 | 65.5% | 15% | 12.2% | 2.3% | 2% | 2% | 0.44% | 0.49% |
| Sep 2026 | 65.5% | 13.8% | 13.4% | 2.5% | 2.1% | 1.9% | 0.44% | 0.43% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.5% | 199K | -7.7% | 0 points | |
| 2, held 2nd | 13.8% | 41.7K | -15.6% | -1.3 points | |
| 3, held 3rd | 13.4% | 40.5K | +0.75% | +1.1 points | |
| 4, held 4th | 2.5% | 7.5K | 0% | +0.2 points | |
| 5, held 5th | 2.1% | 6.4K | -4.5% | +0.1 points | |
| 6, held 6th | 1.9% | 5.8K | -12.1% | -0.1 points | |
| 7, moved from 8th to 7th | 0.44% | 1.3K | -7.6% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.43% | 1.3K | -18.8% | -0.1 pointsmoved from 7th to 8th |
1.
TP-Link65.5%
Held 1st. 199K estimated branded searches, -7.7% vs prior month. Share 0 points.
2.
NETGEAR13.8%
Held 2nd. 41.7K estimated branded searches, -15.6% vs prior month. Share -1.3 points.
3.
eero13.4%
Held 3rd. 40.5K estimated branded searches, +0.75% vs prior month. Share +1.1 points.
4.
D-Link2.5%
Held 4th. 7.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Linksys2.1%
Held 5th. 6.4K estimated branded searches, -4.5% vs prior month. Share +0.1 points.
6.
ASUS1.9%
Held 6th. 5.8K estimated branded searches, -12.1% vs prior month. Share -0.1 points.
7.
Ubiquiti0.44%
Moved from 8th to 7th. 1.3K estimated branded searches, -7.6% vs prior month. Share 0 points.
0.43%
Moved from 7th to 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Ubiquiti, TP-Link and 6 other brands sell other things too, so only their searches that name this product count here, like “ubiquiti extender”.
Compare popularity between Ubiquiti and its closest rivals
Every comparison with Ubiquiti
16 comparisons
- Cisco Meraki vs Ubiquiti
- Extreme Networks vs Ubiquiti
- Cisco vs Ubiquiti
- Aruba vs Ubiquiti
- Juniper Networks vs Ubiquiti
- Juniper Mist vs Ubiquiti
- Arista Networks vs Ubiquiti
- Ubiquiti vs Zyxel
- ASUS vs Ubiquiti
- D-Link vs Ubiquiti
- eero vs Ubiquiti
- Linksys vs Ubiquiti
- NETGEAR vs Ubiquiti
- TP-Link vs Ubiquiti
- Google Nest Wifi vs Ubiquiti
- Google Nest vs Ubiquiti
How has branded search demand for Ubiquiti changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ubiquiti worldwide fell from 577K to 474K.
- Across the 12 months ending September 2026, Ubiquiti’s share of searches among Wi-Fi extender brands worldwide held steady at 0.44%.
How did search popularity change for Wi-Fi extender brands worldwide in September 2026?
5 changes
In September 2026, eero gained share of searches among Wi-Fi extender brands worldwide, from 12.2% to 13.4%.
In September 2026, NETGEAR lost share of searches among Wi-Fi extender brands worldwide, from 15% to 13.8%.
In September 2026, Ubiquiti rose from 8th to 7th among Wi-Fi extender brands worldwide.
In September 2026, Google Nest Wifi fell from 7th to 8th among Wi-Fi extender brands worldwide.
Estimated monthly branded searches for Linksys worldwide fell 22% over 12 measured months, from 8.2K to 6.4K in September 2026.
How are Ubiquiti’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Ubiquiti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ubiquiti
- ubiquiti extender
- ubiquiti managed switch
- ubiquiti mesh router
- ubiquiti mesh system
- ubiquiti mesh wifi
- ubiquiti network switch
- ubiquiti poe switch
- ubiquiti range extender
- ubiquiti wifi booster
Do you work for Ubiquiti? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Ubiquiti compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Wireless network platforms | 1st of 5 | 83.9% | Show ranking |
| Wi-Fi extender brands | 7th of 8 | 0.44% | Shown above |
| Mesh Wi-Fi brands | 6th of 6 | 0.24% | Show ranking |
| Network switch brands | 3rd of 9 | 14.7% | Show ranking |
Is Ubiquiti your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.